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While offering vast online revenue opportunities and growth, the China market also presents global enterprises with a magnitude of technical and regulatory challenges. The Great Firewall (internet censoring system monitored by the Chinese government), an unreliable internet infrastructure and complicated web content licensing requirements make it difficult to effectively build an online presence in China. The following infographic illustrates how a global CDN with presence in China is a viable solution for effectively reaching China.
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Extending your Web Business into Extending your Web Business into
TECHNOLOGY CHALLENGES » Six Major ISPs – But, limited peering » The Great Firewall – Monitors, tracks and censors internet content
ROI CHALLENGES » 40% Higher Costs than
delivering from within China. » Two Years to break even on
building data centers in China.
GATEWAY TO EFFECTIVELY DELIVER WEB CONTENT TO AND FROM CHINA
ROI POTENTIAL
Domains Blocked
Facebook, YouTube, Twitter, Google and
more.
1,782Domains Monitored
If not blocked, foreign sites’ download speeds are severely restricted.
ALL
CHINA’S INTERNET USERS CHINA’S INTERNET ECONOMY
IN Q3 2012
YEAR-OVER-YEAR
’12 ’15
750 MIL BY 2015 $16 BIL+64.4%
OF CHINA’S POPULATION IS ONLINEONLY 42%
ROOM FOR GROWTH:
’09 ’10 ’11
OUTSIDECDN
Up to 40%savings compared to the cost of content delivery from outside China
China: The Market that Cannot Be Ignored
Challenges of Reaching the China Market
You Need a Global CDN with Presence in China
GEOGRAPHIC CHALLENGESof internet population is in rural areas
Local ExpertiseWeb content, licensing,
regulations, etc.
End to End ReachBypass unstable peering
between ISPs
24x7 SupportContinuous monitoring
and mediation
30%16 SecondsAvg. download from US and EU hosted sites
CONTENT LICENSING CHALLENGES » Two licenses are required for all internet
content delivery within China:
» The ICP license is required for any e-commerce site with a shopping cart.
PSBBEIAN
ICPBEIAN
E-COMMERCE
» Additional licenses may be required.
NEWS HEALTHCARE
PHARMAEDUCATION
90 daysto yield returns from delivering content from a Global CDN in China
333% fasteravg. improvement in web performance: generate more revenue
Hong Kongis outside
For more information please visit: www.cdnetworks.com/china-acceleration
SOURCES: IDC, STRANGELOOP, MCKINSEY, CHINA INTERNET NETWORK INFORMATION CENTER (CNNIC), GREATFIRE.ORG - ALL LOGOS COPYRIGHT OF THEIR RESPECTIVE COMPANY
193 MIL ONLINE SHOPPERSVS. 170 MIL IN THE US
6% OF PURCHASES ARE ONLINEVS. 4% IN THE US
40% NET NEW SPENDING ONLINE
10-15 Additional Seconds from
outside the Great Firewall equates to more than
38% site abandonment
50% Slowerfrom outside the Great Firewall
Points of Presence around the world and in China
