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INFORMATION DESIGN:PERCEPTION/DISCERNMENT,WAYFINDING & INFO OVERLOAD
LIZ RUTLEDGEINFORMATION DESIGN IN THE URBAN ENVIRONMENTMFA DESIGN + TECHNOLOGYPARSONS THE NEW SCHOOL FOR DESIGN 2/15/2012
PERCEPTION + DISCERNMENT
NO HIERARCHY, NO GRID STRUCTURE,
AND EACH SIGN ACTUALLY
DISTRACTS (and detracts) FROM
THE OTHERS
GESTALT IN ACTION
SUNGLASSES
RINGS
bracelets
wat
ches
GROUPING FOR ORGANIZATION
AWFUL HIERARCHY + GROUPING (“learn more” link is the most NOTICEABLE piece of info)
WAYFINDING
???!?
HELLLLLP! I’M TRAPPED!!!
ICON RECOGNITION, COLOR CODING, AND DIRECTIONAL ARROWS
REPETITION OF INFORMATION,
AND LABELS MAPPED TO USER
PATTERNS
A FRIENDLY FACE
INFORMATION OVERLOAD
CRAZY SIGNS
SOME classic web examples
THANK YOU.