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Richard Caulfield, Chief Executive at Voluntary Sector North West at 'WonkComms in the North: what’s the future of think tank communications?'
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Influencing from the (desolate) North
A barren landscape…
• Government office
• Regional Development Agency
• Strategic Health Authority
• Regional Assembly
The rise of Localism
• Did anyone tell Eric?• Did anyone tell the NHS?
‘Until the Government introduced Localism, I never needed an Oyster card’
John Hacking – NW Based, Network for Europe
Re-thinking our role
• Who are the key players– Beware of red herrings (Office for Civil Society)
• Navigating the chaos!• Making allies • Supporting others to have voice– Westminster events– NWVCS Leaders Blogs
• The rise and rise of social media
It started with a BLOG…
• An accidental techie..
• Starting the message: owning the debate
• Leading the debate
• Appearances can be deceptive
What next?
• Building a shared vision with partners
• Identifying where it is ‘worth’ having influence
• Tracking our contacts
• Willing to get on the train!
• Utilising Social Media