SEO e SEM Guida avanzata al Web Marketing

SEO Semantica: Microdati, Rich Snippets e Authorship Markup >> Abilità e trucchi Black Hat SEO: come scalare le classifiche >> Google Panda, Google Penguin e le ultime novità di Google >> Tecniche di Web Marketing Persuasivo e CopyWriting per la SEO >>

Marco Maltraversi

bestseller

2a edizione

491

AAccessibilità, 183Ahrefs, 468AJAX, 246, 317, 431Alexa Rank, 35, 58, 307Alt, 152, 226Anchor Text, 144AOL, 51Article Marketing, 327AskJeeves/Teoma, 51autorevolezza, 306

BBackLink, 58, 302, 311, 432BadRank, 307Bebo, 416Bing, 51, 370Black Hat SEO, 445blog, 289, 324Boilerplate, 434brand awareness, 65branding, 65buzz marketing, 328

Ccache, 225Caffeine, 42, 439

Click-Through Rate (CTR), 58cloaking, 277, 420Cluetrain Manifesto, 60clustering, 38CMS, 183competitor, 116, 304concorrenza, 61consistenza, 180Consumer Generated Media, 67contenuto duplicato, 262Conversion Rate, 58copywriting, 280core sites, 24CPA (Cost Per Action), 58CPO (Cost Per Order), 58crawling layer, 427cross browser, 211cross-linking, 275, 312, 316CSS, 213, 223, 312, 430

Ddeep linking, 230, 302Del.icio.us, 413Diigo, 414Direct Hit, 40directory, 26, 319direct response, 65

Indice analitico

SEO e SEM | Guida avanzata al Web Marketing

492

DIV, 213DNS, 91, 253DocType, 133, 255document retrieval, 22dominio di terzo livello, 264doorway page, 277, 421duplicazione, 273Dwell Rate, 66

EEbay, 331eCPM (Cost Per Mille), 59e-mail marketing, 67, 337emozionalità, 288EPC (Earning Per Clic), 59epinions, 417errore 404, 203Excite, 52eye-tracking, 99

FFacebook, 392FBML (Facebook Markup Language), 397Feed RSS, 197, 330, 381, 407filtro Bombing, 436filtro Bowling, 436Flash, 228Flickr, 369, 404fogli di stile, 125Folksonomy, 411follow, 134forum, 321frame, 430frequenza delle keyword, 121frequenza di rimbalzo, 464FriendFeed, 407fruibilità, 183

GGoogle, 84, 100, 51Google AdSense, 375, 380, 463Google AdWords, 69, 373, 374Google Alert, 461Google Analytics, 381, 463Google Blog, 353Googlebot, 190Google Instant, 48Google Maps, 345Google Merchant Center, 355Google News, 350Google Panda, 441Google Places, 346Google Sandbox, 435Google Translate, 272Google Libri, 354guest posting, 327GUI, 180GWT (Google Webmaster Toolkit), 141,

209, 460

Hhashtags, 390header HTTP, 271Hi5, 416HillTop, 37, 190HotBot, 52hot-linking, 228HTML 5, 153HTTP caching, 225

Iimpression, 58inbound link, 302index, 134indexer, 29

Indice analitico

493

indicizzazione, 58information retrieval, 18IP, 276IWon, 52

JJavaScript, 246

Kkeyword prominence, 122keyword, 99, 285keyword density, 120keyword difficulty, 102Keyword Effectiveness Index, 115keyword pattern, 120keyword proximity, 121keyword stuffing, 421KPI (Key Performance Indicators), 59, 71

Llackout, 220landing page, 59, 63, 288, 335, 374Latent Dirichlet Allocation, 173Latent Semantic Indexing, 170LDA, 120legge 80/20, 106link analysis, 31link baiting, 315, 334link building, 275, 315LinkedIn, 388link farm, 438link popularity, 31, 58, 190, 275, 301, 419link spamdexing, 419long tail, 105LSI, 120Lycos, 52

MMajesticSeo, 468marketing virale, 66, 334Matt Cutts, 87meta tag, 123microblogging, 390microformati, 159Mixx, 415Mobile Marketing, 63motore di ricerca, 21multicanalità, 329multilingua, 261MySpace, 401

Nnavigabilità, 179Netscape, 52Newsvine, 415nofollow, 134noindex, 134noscript, 231, 314

Oobject tag, 241off page factor, 31on page factor, 30Orkut.com, 416outbound link, 302

PPageRank, 84, 32, 58, 190, 307, 454Page Vector, 24parola chiave, 86Pay Per Click (PPC), 59, 373PDF, 235penalizzazioni, 434Penguin Update, 441

SEO e SEM | Guida avanzata al Web Marketing

494

Personal Branding, 387pertinenza di marketing, 104Ping, 455Pingback, 324popolarità, 301, 306Popularity, 116principio di Pareto, 105prominenza, 126pull, 60push, 60

Qquality score, 374query informative, 19query navigazionali, 19query processor, 29query transazionali, 19

Rrankability, 86RDFa, 161Reddit, 415Redirect, 430Redirect 301, 203Redirect 302, 206rel=“alternate”, 148rel=“canonical”, 147rel=“nofollow”, 146, 319REP, 134, 136reputazione, 306retweet, 390rewrite engine, 199RIA (Rich Internet Application), 181, 229robots.txt, 136ROI (Return On Investment), 63, 104,

58, 378

SScribd, 417Search engine, 94, 301SERP, 86, 16, 89server proxy, 220shadow domain, 420short tail, 105Silverlight, 239single sign-on, 265sitelinks, 250sitemap, 186, 191, 255sitemap video, 243SlideShare, 406SMM (Social Media Marketing) , 66, 382SMO (Social Media Optimization) , 21,

74, 382, 383sniping, 108snippet, 130social bookmarking, 67, 329, 410social network, 382, 447social news, 330, 414social news explosion, 446sottocartella, 267sottodominio, 266spam, 85Spider, 28Squiido, 417Stop words, 127StumbleUpon, 413Surface link, 302SWF Address, 234SWFObject, 230, 233

Ttabelle, 213tabelle nidificate, 224, 430

Indice analitico

495

tag canonical, 429tag di intestazione, 142target, 62targeting geografico, 275tasso di conversione, 58, 63Technorati, 412tecniche euristiche, 100teoria della coda lunga, 105Term Vector, 24testo duplicato, 423testo nascosto, 422TLD, 90, 264, 310Topical link, 310Topical TrustRank, 308Top Level Domain (TLD), 265Trackback, 325Trusted see, 314TrustRank, 34, 189, 307, 439Twitter, 390

UURL, 199URL rewriting, 200usabilità, 182User Agent, 137, 277, 452

VVanity URL, 396Viadeo, 418viral marketing, 287visibilità a pagamento, 68visibilità “naturale”, 69

WW3C, 125, 216Web 2.0, 86, 246Web Marketing, 20, 59WebRank, 308Webring, 314web semantico, 40, 157web server, 450Wide Side Factor, 32widget, 340Wikipedia, 408www.kelkoo.it, 369

XXing, 389XML, 157, 231XMLHTTP, 247

YYahoo!, 51, 369Yahoo! Answers, 369, 447Yahoo! Auto, 369Yahoo! Gruppi, 369Yahoo! Local, 369Yahoo! Pulse, 369Yahoo! Viaggi, 369Yelp, 417YouTube, 242, 403