How to increase your

What is Klout?• Klout, with your permission,

accesses your Twitter, Facebook

and LinkedIn information to

assess the influence you have

online

• Scores range from 1-100

• 20-40 is a reasonable score, 40 or above are well networked people, 70 or above is for very active, celebrities etc.

Why is it important?• Klout negotiates deals with advertisers

who then offer

free stuff to influential people– E.g. Spotify, Disney

• Klout is a “currency” that retailers and employers may use, to see who is influential online

• Klout is partnering with services like Foursquare, so best deals may come with a good score

What impacts the score

• No. of followers talking with you– Respond or like Facebook posts– @reply you or Re-tweet your tweets

• Activity levels– Users notice a drop in score when

they go on holiday

• Interaction with influencers– Klout scores do best when you are

conversing with people with high Klout scores and they respond

*Obviously President Obama is more influential, Klout rewards engagement

How to increase your score?

• Step 1:– Content strategy

• Pick the topics you love and know most about• Focus on tweeting these topics and use hashtags i.e.

#bedandbreakfast #ecology #tourism• Being known for a niche improves likelihood of re-tweet

and likes. You will also get content forwarded to you which you can then share.

• In Facebook, simple is best, posting pictures or small updates often create most interaction

– Facebook is normally more personal that twitter and your content will reflect that

How to increase your score?

• Step 2:– Influencer strategy

• Who is most influential in your network• Seesmic has Klout scores per tweet or Tweepi

(premium) enables you to sort followers by Klout• Engage in conversation with the influential (scores

over 40)• Be real...Don’t talk just to have a better Klout

score...

How to increase your score?

• Step 3:– Get outside and get networking

• The best way to get higher Klout is to get a better network i.e. Get business cards

• What events are in your neighbourhood that have good online connections

– i.e. Social media events, speaking occasions, trade shows

• Justin Bieber and Obama didn’t get a high Klout score from behind a PC (I’m guessing they don’t know it exists...)

How to increase your score?

• Step 4:– Time and reflection

• Be patient and be realistic– My 800 LinkedIn connections took 7 years, – 1,200 followers to 1,300 followers took one year– I don’t try and increase Facebook friends to have a

higher Klout (that’s crazy)

• A score of 40+ will be in top 50% comfortably and maintaining a score over 60-70 is a lot of work, make sure it is worth it!!!

Going forward

• Check out – http://corp.klout.com/blog/2011/07/klout-stars-jay-baer/

– http://kloutbait.tumblr.com/post/7222740398/improving-online-influence-step-2

• Follow @kloutbait on Twitter

• Personal coaching– If you want a one hour session and a one page plan to increase your

online influence contact us at influence@newmediacloud.com , cost starts at $199 for individuals and $999 for corporate clients

Finally! Keep it in perspective ;)