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Email remains one of the most effective digital marketing channels that you can deploy. 59% of B2B marketers say email is the most effective channel in generating revenue. Investment in email marketing will grow to $2B by 2014. The word “exclusive” in the subject line of email and newsletter campaigns increases open rates by 14%. Emails get the highest CTR when sent before 9am. 80% of users read email on their mobile devices. For more stats and data on email marketing feel free to download and distribute this report. Or visit our blog at www.onenetmarketing.com/oneblog for more juicy tips on email marketing strategy, lead generation and other digital marketing channels.
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EMAIL MARKETING
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SOURCE: KNOTICE, APRIL 2012.
27% of emails were opened on a mobile device during the second half of 2011 up from 20% during the first half of 2011.
Early 2011 Late 2011
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SOURCE: EXPERIAN, APRIL 2012.
> 80% of email marketers send the same content to all subscribers.
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SOURCE: XPERIAN, APRIL 2012.
The word “exclusive” in email promotional campaigns increases unique open rates by 14%.
14%
NoT ExcLusIvE ExcLusIvE
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84%of B2B marketers use segment targeting in their email campaigns.
SOURCE: BTOB MAGAZINE, MARCH 2012.
84%
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59%
=
of B2B marketers say email is the most effective channel in generating revenue.
SOURCE: BTOB MAGAZINE, MARCH 2012.
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⅓of email marketing companies regularly test their email marketing campaigns.
Less than
SOURCE: ECONSULTANCY, MARCH 2012.
<⅓
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SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011.
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CTR
The effect of time-of-day on clickthrough rate.
Morning emails get high CTR.
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SOURCE: FORRESTER RESEARCH, JANUARY 2012.
Investment in email marketing will grow to $2B by 2014.
2014
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$2B
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SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011.
0 4 8 12 16 20 24 28 32 36 40 44 48 52 56 60 68 72 76 80 84 88 92 96 100 104 108 112 116 120 124
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The fresher your list, the better!
128
Effect of subscriber recency on unsub rate
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SOURCE: E SCIENCE OF EMAIL MARKETING, 2011.
80.8%
Most users report reading email on mobile devices.
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send email early, send often, optimize for mobile, and regularly test your campaigns.
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