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Our Small effort which may help others in their pursuits.
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Increasing Internet awareness in India
April 8, 2023 1
Presented by -------------------------------
Kismat Singh Madhusudhana Reddy B
Shantanu Gudihal
Our Target Segment
The Millennium Indian
Woman
The Millennium Indian
Woman
Aspiring to be independent Aspiring to be independent
Take charge of the householdTake charge of the household
Likes to earn moneyLikes to earn money
Teach ChildrenTeach Children
Well educatedWell educated
The serial momThe serial mom
Devoted Care takersDevoted Care takers
Internet is indeed compelling
Se
lfSe
lfF
am
ilyF
am
ily
Content for teaching Children
Content for teaching Children
Content for ChildrenContent for Children
Vocational CoursesVocational Courses
(e.g. Stitching ,Crafts, etc)(e.g. Stitching ,Crafts, etc)
Courses on netCourses on net
EducationEducation
ShoppingShopping
Order on netOrder on net
Compare ProductsCompare Products
EntertainmentEntertainment
Recipes demo on demand
Recipes demo on demand
Missed Soaps, Magazines online
Missed Soaps, Magazines online
CommunicationCommunication
Google talkGoogle talk
MailsMails
Social NetworkingSocial Networking
Travel/Holiday
Travel/Holiday
Train & Bus TicketsTrain & Bus Tickets
Holiday Locations & Bookings
Holiday Locations & Bookings
Revenue Earning
Opportunities
Revenue Earning
OpportunitiesStocks, Medical Transcription?
Stocks, Medical Transcription?
Tuitions over netTuitions over net
Increasing Awareness
How to measure the effectiveness?
1. Number of discount coupons submitted to retailer
2. Number of Internet Provider coupons used
3. Monitor changes in internet usage through Google trends?
4. Before and after surveys at Bigbazar.
5. Using GeoTargeting feature of Google Analytics
Thank You
April 8, 2023 6