What‟s New In:

Social Media

Digital Media

• The iPad, the iPhone and the

iCloud

• Top 10 Mobile Cities

PR & Media Relations

Other Current Events• Americans #1 in humor

• Sarah Palin answers

“Who is Paul Revere?” [video]

• Palin‟s e-mails

• Millionaire Maltese passes away

• Bob Barker denounces Sea World

[video]

• Word of mouth > Social media

• Eli Pariser speaks on the dangers of

“Filter Bubbles” [video]

Green/OutdoorTed Talks

Social Media

Facebook has enabled all of its

users‟ privacy settings to allow

face recognition. It can detect

facial features in pictures

uploaded by users and then

prompts users to tag friends.

Some have complained that it

„recognizes‟ certain faces

incorrectly.

Read more.

A German Facebook user accidently made her digital birthday party

invitation public. The invitation went out to 15,000 Facebook users,

and though the young girl cancelled the invite, 1,600 of her

“friends” still showed up, ready to PARTY!

Social Media

Social Media

Representative Anthony Weiner of New

York helps twitter.com have the best

week in its history.

Weiner accidently sent out a photograph

of his…umm….namesake to the entire

twitterverse. At first denying that he was

the one to tweet the picture, Weiner

later admitted to taking the photo, and

mistakenly tweeting the photo publicly.

This incident marked the most comments

twitter.com has ever seen, trumping

Bieber fever and even the death of

Osama Bin Laden.

Weinergate: Best thing to EVER happen to Twitter

Social Media

LinkedIn said to be most valuable social

networking profile to have.

Facebook is the only social networking site to

decline in importance.

61% of consumers are more likely to talk about a

product on Twitter, compared to 49% on Facebook.

*Information from mediapost.com

How often should brands communicate with consumers?

(According to consumers)

Social Media

0

5

10

15

20

25

30

1+ Daily1x Daily

Every Other

Day Twice WeeklyTwice Monthly

Once a Month

(or less) NeverOther

*Information taken from Facebook and Twitter users by Mediapost.com

Quick Service Restaurants grab highest amount of check-ins on

location based application, MyTown. Foursquare, meanwhile, has

the highest number of check-ins in transit locations.

Social Media

Digital

Cats can now play with the iPad thanks to Friskies® new App.

Watch the video here.

Digital

Apple® users can now sync all of their

information (photos, files, music, etc.) to all

Apple devices via a personal network, the iCloud.

Apple has also released an unlocked iPhone4,

which allows interchangeable SIM cards and

global service options. The 16GB unlocked

iPhone is being sold for $649.

Green/Outdoor

Google invests $280 million to finance solar

energy installations across the U.S. The large

price tag makes this Google‟s largest investment

in renewable energy projects so far.

For every pair sold from June 17-July 3, the Grassroots

Outdoor Alliance and KEEN will donate $5 to the

American Red Cross to help spring storm victims in the

Midwest and South.

Google goes green:

Invest in a pair of KEENS and help

disaster victims:

PR & Media Relations

A federal study found that local reporting has waned. From the findings:

"Coverage of state governments and municipalities has receded at such

an alarming pace that it has left government with more power than

ever to set the agenda and have assertions unchallenged.”

Word of mouth beats out social

media: A study found that word of

mouth was more powerful in motivating

social causes. Nearly 2/3s of Americans

reported that being told in person was

typically how they learned about causes

and social issues others wanted them to

be involved.

Bad news for journalism… good news for PR?

Presidential nominee Gingrich, was

recently abandoned by his entire circle

of advisers, who left as a result of

“differences” over the campaign‟s

direction.

It‟s apparent even years of experience

and loads of money can still result in

PR disaster.

PR & Media Relations

Someone who could really use some PR help: Newt Gingrich

An embarrassing YouTube incident, the emergence of his six-figure debt

at Tiffany‟s, avoiding speculation and disappearing on a two-week

holiday may have led to the meltdown.

It‟s official: Americans rank the most hilarious according to a global poll of 30,000 people across 15

countries. The Spanish took second place. It‟s no

laughing matter for the Germans, who took last place.

One American who keeps entertaining: Sarah Palin

Current Events

Sarah Palin‟s response to “Who is Paul Revere?”

Or, even better: the “best of” her 24,000+ emails

that the Alaskan gov‟t just released.

Current Events

A multimillionaire pooch diedat the age of 12 (or 84 in dog years). After

receiving a $12 million fortune, the dog retired

to Florida and had a full-time bodyguard.

Bob Barker advises not to “come on

down” to Sea World in a PETA TV spot, citing that the orcas are

mistreated and perform “dumb tricks.”

Watch the video.

Thank You

If you haven‟t had enough… watch this video on “Filter Bubbles.”