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How many advertising, marketing and public relations firms have identified a set of keywords to "own" for search purposes? Does this process makes a difference in search-based lead generation?
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keywords and phrases help to solidify a brand’s identity and increase search value.
for example, a digital agency might want to identify with keywords like:
• landing page optimization
• digital CRM
• social media branding
• in agencies that have identified branded keywords, 39% said that popular search engines generate more leads for their company than any other digital source
• among agencies that have not identified branded keywords, only 20% identify search as their top digital lead gen source
from these studies we can conclude that branding is an essential component of search.
agencies that identify keywords and
phrases to be identified with their brand have
higher success rates with search-based lead gen
than those that do not.
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