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Improve your fundraising asks when you allow your Supporters to donate with just one click on a link in an email. Topics covered include: - How to use Salsa's QuickFill service to provide one-click donation links in email blasts - How to query and target supporters who can utilize formless QuickFill links
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IMPROVE FUNDRAISING ASKS WITH ONE-CLICK DONATIONS
Rebecca Wyatt,
Training Specialist
• Use Salsa’s QuickFill service to provide one-click donation links in email blasts
• Query and target supporters in the database that can utilize formless, QuickFill links
Learning objectives
By the conclusion of this session, participants will be able to:
• Forms introduce user error • Data is often already known
• Form completion on mobile devices is cumbersome
• Forms may decrease conversions
What’s wrong with a donation form?
What is QuickFill?
Request the QuickFill package for your Salsa account
Donor Donates on Salsa form
Opts-in to OneID Recorded as OneID userin Salsa
How is QuickFill data stored?
• OneID stores user credit card information using super-secure encryption technology
• Salsa records that Supporter is a OneID subscriber
Donor Donates on Salsa form
Opts-in to OneID Recorded as OneID userin Salsa
What does the Supporter see?
If they’ve opted in:
• You send email with instant donate URL• They click the link in the email and donate – no donation form!
Donor Email sent withinstant donate URL
Click instant donate URL
Donation processed
immediately
Confirmation page
Donation record stored
in Salsa
How to use QuickFill
Step 1: Check the QuickFill features option on your donation pages.
How to use QuickFill
Step 2:This adds an opt-in field to the donation page
How to use QuickFill
Step 3: • Donors donate and opt-in to OneID. • They’re shown the terms in an interstitial
page just before the confirmation page
How to use QuickFill
Step 4: Target supporters who are OneID users in an email blast
How to use QuickFill
Step 5:In your email blast content, add QuickFill links from the “add dynamic content” dropdown
How to use QuickFill
Step 6:• A pop-up window
will open• Select a donation
page• Add instant
donation amounts
How to use QuickFill
Step 7:
• You can insert as many links as you’d like
• 3 links are recommended
The User Experience
Two conditions for one-click donations:
1. Has a OneID account
2. Has a cookie in browser
The User Experience (If both conditions met)
1. Taken to confirmation page
2. Confirm
3. Redirected to thank you page
4. Presto, donation made!
The User Experience
If both conditions aren’t met…
…user clicks through to a donation page (like normal).
The User Experience(Donation Pages)
QuickFill box only appears when QuickFill features are NOT enabled
User clicks box and autofills stored data
• With QuickFill enabled for email blasts
• Without QuickFill enabled for publishing on your website
Use Two Donation Pages
NEED MORE HELP?
Salsa Commons: help.salsalabs.com
Training: [email protected]
Email: [email protected]
1. Review Salsa
2. Get a free book
We need YOUR help
CONTACT INFO
Phone: 866.796.8345
Web: www.salsalabs.com
Email: [email protected]
Twitter: @salsalabs
THANK YOU!
