Embed Size (px)
Citation preview
IMPROMPTU MEDIA
Presents…LOCATION
BASEDSERVICES
Agenda
About Impromptu Media
The Imp App
Imp Projects
Using the SDK
SDK ROI
Deliverables
NPD & Beacons7
6
5
4
3
2
1
About Impromptu
Media
About Impromptu Media
Impromptu Media are all about Location, Motion & Action based insights and
Communications.
Our solution brings together Consumers,
Retailers and Marketing Organisations keen to
provide ‘in the moment’ geographical based
Marketing and Market Research services.
We use both traditional and new location services such as Beacons and Wi-Fi fingerprinting to ensure that the context of any transaction that takes place is accurate and correct.
Our ExpertiseBeacons, Location Tracking, Digital Mapping, Marketing,
Market Research, WiFi Fingerprinting, Wireless
Human Behaviour
Technology & Expertise
The Imp App
…person downloads The Imp app...
…registers their details… ...and notifies the user of a survey or task request…
...then when the user is in a place of interest…The Imp awakens….
...the user engages the request as directed…
Active or passive recruitment of people to download the app…
The Imp: How It Works
1
2
3
4
5
6
1 2Invitations
Survey Example
When the user is within your set distance of the store a notification is received on the handset much the same as an SMS or WhatsApp message.
By clicking on the notification they go straight to the survey screen.
Question types include:
• Single Select• Multi Select• Rating/Sliders• Open End Text• Photo Capture• Video Capture• Audio Capture• Barcode Scanning• Image Select
Plus:
• Coupon Delivery
3 4Question Types
We’re the most accurate on the market. Location estimates of 50m, could be the other side of a building, on another road or in a different postcode.
The Imp can capture locations to ~2m accuracy throughout a user’s journey.
VS.
Location Accuracy
The Imp can stay with you for days without charge, capturing 100's of data points an hour whilst using little more power than standby.
The app implements a sophisticated proprietary system of software which uses multiple sources of device information e.g. ambient signals to record where someone is - using less battery power.
This benefits the user by efficient and accurate delivery of information without killing the battery like some geolocation apps.
Battery Friendly
Imp Projects & Uses
What do we do for you? We trigger tasks and surveys based on the users location, in real-time.
Qual tasks – Collect photo’s of products and shelf displays. Provide barcode scanning of products purchased. Video and Audio capture for more in depth and visual feedback.Quant surveys – Triggered either in-store for ‘at shelf’ feedback or triggered on exit for CSAT/Exit Interviews.
How does this help you? This allows you to gain more accurate recall of ‘in the moment’ shopping and retail experiences from consumers, while negating recruitment bias.
What’s the benefit to you? A faster and more cost effective approach to gain more accurate levels of ‘in the moment’ feedback captured at the time of purchase/service
In the Moment Market Research
On-Shelf Off-Shelf
70% of purchase decisions made in store are made at shelf. Understanding what sways peoples decisions at
shelf is of upmost importance to FMCG brands. The Imp will tell you what they’re thinking and when they’re thinking it, giving you a powerful edge over your competitors to
predict what works and what does not.
The best way to find out what a customer really thinks about their experience is to capture it in the moment, at that moment and in that time. This is exactly what The Imp allows you to do, gather real time feed back,
negating bias and giving you what the customer actually thinks at the point of purchase.
Customer Satisfaction
What do we do for you? We trigger and send notifications to consumers when they are in the vicinity of your advertising.
How does this help you? This allows you to quantify the recall and effectiveness of your adverts design and placement.
What’s the benefit? Allows you to measure in real-time consumer recall of your advertising. This allows you to decide which sites in your campaign are delivering the best ROI in terms of recall and placement.
Outdoor Media Evaluation
Customer Journey
We know where someone was whenever they were
there, not just enabling you to trigger a message when they’re actually at a point
of interest but more in importantly we will give you a detailed map of wherever they were whenever they
were there.
3
2
1
What do we do for you? We provide you with a measure of how many people and how often those people have passed your sites during your campaigns window.
How does this help you?This allows you to quantify the effectiveness of your adverts placement.
What’s the benefit to you? Using the frequency and footfall measure it allows you to decide which sites in your campaign are delivering the best ROI in terms of frequency, footfall and recall.
Frequency & Footfall
Make or Break
FMCG companies have a limited time span to test a new product in a supermarket to ensure it works (6 weeks).
Make or Break is a research solution which allows FMCG companies to recruit category users (e.g. pasta sauce buyers) to pick up (for free) a new product launched in the supermarket that week. In exchange they take a survey and provide valuable, in the moment research.
Both The Imp app and your own app can provide the coupon mechanism, as well as the respondents, providing your customers with yet another route to testing new products and earning rewards.
We all have shops that for whatever reason, week in and week out, we will do our normal household shop. However once or twice a week we will need to do a top-up shop. The Imp will give you a deeper and intrinsic
value as to why that shopper journey has occurred, either by triggering a survey or by asking them when they’ve conducted a top-up shop.
Top-Up Shopping
Vending Machines
In Japan for instance 70% of soft drink sales (e.g. Coca-Cola) are made from
vending machines. Understanding why consumers have purchased a drink at that
time, from that location, is imperative for a brand to understand why that decision
was made. The New Imp allows the vendor/brand to get an understanding at
the point of sale and at the time of purchase of why a consumer bought that soft drink at that point in time. Only The
New Imp can provide you with the accuracy and timeliness of that purchase to give you the insight you need to better
understand that customers journey.
The Software Development
Kit
What do we do for you? We provide you with our SDK to trigger messages based on the location of your app users in real-time
How does this help you? It allows you send timely and relevant messages e.g. coupons, adverts & promotions
What’s the benefit to you?Increases your customer engagement and sales.
SDK: For App Owners
...your app then notifies your users of special offers, when they are within your chosen location…
…We train you to build your campaigns and set your target locations…
…The user can accept a special offer and save money on their purchase…
On receiving a order we provide you with a web link…
…Integrate simply by ‘drag n drop’ of our SDK code into your app…
…We provide you with access to the back office…
1
2
3
4
5
6
SDK: How To Get It
The Imp can provide you with the ability to prompt your users within moments of them reaching the front door of a retailer with an offer.
This gives you the ability to convert customers in real time. Sending offers when they are on site will increase conversions and also, more importantly, the amount of transactions.
SDK: Notification Example
SDK: Return On
Investment
Market Research companies, Outdoor media owners and Brand owners are always looking to gain insight at the point of contact with the brand. The Imp can allow MR firms to contact your users for market research studies bases on a fixed amount per interview.
This means you could earn a price of a few pounds per interview. This gives your app users another benefit from using the app, as well as providing you with a new source of revenue.
In the Moment Market Research
Outdoor Media owners, who have a plethora of outdoor advertising sites, have difficulty in monitoring the amount of people that walk past their sites and indeed whether they recall the adverts. You can provide these companies with a unique source of respondents and the amount of people that pass these sites on a regular basis.
Frequency & Footfall
Deliverables
Deliverables are simple and beautifully visual. Available in the form of an interactive dashboard with ‘Drill Down’ capabilities or MS Excel export
Deliverables
Main Dashboard
Frequency & Footfall
Public Transport Networks
Triggers by Roadway
Localised Surveys
International Coverage
The New Imp collects data from whatever territory you are in allowing us to
trigger events from South Africa to California to
Germany to the UK for the best in the moment
notification service application The Imp can provide you with what you need any time any
place any where.
NPD & Beacons
We are constantly developing new tools. Most recent is User Definable Geo-Triggering. A long name for something very simple in that it allows you to define the shape of the area in which you want the geo trigger to execute. Generally geo-trigger areas are round but with The Imp they can be any shape you want.
Developments
Infrastructure
Stores are now commonly implementing Bluetooth Beacons around service areas and retail environments.
The Imp makes intelligent use of mobile technologies to take advantage of this without the need to add additional expensive infrastructure.
Thank You!
