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Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and title

Unit 4 - Creative Media Production Management Project

Unit 5 - Working to a Brief in the Creative Industries Start date Monday 05/01/2015

Deadline Friday 12/06/2015

Assessor name Iain Goodyear

Assignment title IG5 – Final Major Project

The purpose of this assignment relates to the following learning outcomes:

Unit 4 LO1: Be able to originate, develop and research an idea for a media product Unit 4 LO2: Be able to pitch a proposal for a media product Unit 4 LO3: Be able to manage a production process to create a media product. Unit 5 LO1: Understand the requirements of working to a brief Unit 5 LO2: Be able to develop a planned response to a brief Unit 5 LO3: Be able to apply a response to a brief Unit 5 LO4: Be able to review work on completion of a brief.

Scenario

As a media production specialist approaching the end of your two year programme of study, the time has come to demonstrate your ability in managing an independently devised production through the stages of pre -production, production and post-production. You must devise initial ideas and select one that you will further develop using a broad combination of skills that you have acquired over the past two years of studying your BTEC extended diploma. The project must relate to one or more disciplines across video, audio, motion graphics, photography and graphic design. You must demonstrate that you are able to plan in advance all stages of production and adhere to a production schedule that you yourself have devised. You must also, if encountered, evidence how you adapt to changes in your production schedule and overcome production difficulties. Good luck!

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Tasks Grading Criteria Mapping

Task 1

Define and summarise the following range of creative production briefs:

Contractual Commission

Negotiated Tender

Formal Co-operative

Informal Competition In addition, you must also provide a summary of professional self-development opportunities working to each of the briefs would provide for you in the following categories:

1. Communication 2. Time management 3. Technical skills 4. Career progression

In addition, you must gather examples of creative production client briefs and annotate said examples, providing information in your own words under the following categories:

1. Who is the client?

2. What media product(s) does the client require? 3. What is the timescale to deliver the product(s) to the client?

4. Who is the intended target audience the client wishes the product(s) to appeal to? 5. What are the legal and ethical issues relating to the production?

6. What constraints do you have to work within (budget, length of product, format)?

Unit 5: P1/M1/D1

Task 2

Use a range of idea generation techniques, including mind maps, spider diagrams and any other

appropriate methods, to come up with some initial ideas for a specific media production.

Unit 4: P1/M1/D1 Unit 5: P2/M2/D2

Task 3 Prepare a pitch

Finalise ideas for your media product

Prepare a project proposal in response to the brief Prepare a presentation including visual aids, delegate notes and presenter’s notes

Give the presentation in the form of a pitch to the client

Unit 4: P2/M2/D2

Task 4 Produce detailed research specific to your chosen Final Major Project idea. This research must include:

Technical code analysis of relevant media products that have influenced your own Final Major Project idea

Analysis of any websites, books and journals that you have researched to help you form your Final Major Project idea

Unit 4: P1/M1/D1

Task 5

Use pre-production techniques to draw up plans for your chosen production.

You must include the following (specific to your production idea):

Risk assessment

Storyboards

Shooting schedules

Script

Production Diary

Location recognisance

Unit 4: P3/M3/D3 Unit 5: P3/M3/D3

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Production schedules

Contingency Plans

Shot Logs

Layout plans

Test shots / sequences

Task 6

Produce the media production as per the brief.

Unit 4: P3/M3/D3 Unit 5: P3/M3/D3

Task 7

Using a range of web 2.0 technologies, evaluate your success in responding to your Final Major

Project brief.

You must first gather audience feedback through online exhibition and the collation of

questionnaire and focus group audience feedback. This feedback must be compiled and analysed

prior to producing your evaluation.

Your evaluation must contain detailed information that is specific to the following areas of your

Final Major Project:

1. Technical quality of final product (images, footage, use of sound, editing, layout,

composition)

2. Production skills you have newly acquired and existing skills you have further

developed

3. How closely your final product matches your original intentions (outlined in your Final

Major Project proposal)

4. Time management and problem solving (scheduling, practical constraints and

strategies you used to overcome constraints)

5. Reaching your target audience (audience response, your reactions to positive and

negative criticism with reference to audience feedback you have gathered)

6. Summary conclusion of how you would respond to your project brief if you were to do

it again

Unit 5: P4/M4/D4

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Unit 4 Creative Media Production Management Project (Level 3) P1: originate, develop and research an idea for a media product working within appropriate conventions and with some assistance

M1: originate, develop and research an idea for a media product showing some imagination and with only occasional assistance

D1: originate, develop and research an idea for a media product showing creativity and flair and working independently to professional expectations

P2: pitch a proposal for a media product with some appropriate use of subject terminology and with some assistance

M2: pitch a proposal for a media product competently with generally correct use of subject terminology and with only occasional assistance

D2: pitch a proposal for a media product to a near professional standard consistently using subject terminology correctly and working independently to professional expectations

P3: manage a production process to create a media product working within appropriate conventions and with some assistance.

M3: manage a production process competently to create a media product to a good technical standard, showing some imagination and with only occasional assistance.

D3: manage a production process to near-professional standards to create a media product, showing creativity and flair and working independently to professional expectations.

Unit 5 Working to a Brief in the Creative Industries (Level 3) P1: describe the requirements of working to a brief

M1: explain the requirements of working to a brief with reference to detailed illustrative examples

D1: comprehensively explain the requirements of working to a brief with elucidated examples

P2: plan a response to a brief working within appropriate conventions and with some assistance [CT, SM]

M2: plan a response to a brief competently showing some imagination and with only occasional assistance

D2: plan a response to a brief to near-professional standards showing creativity and flair and working independently to professional expectations

P3: apply a response to a brief working within appropriate conventions and with some assistance [CT, SM]

M3: apply a response to a brief competently showing some imagination and with only occasional assistance

D3: apply a response to a brief to near-professional standards showing creativity and flair and working independently to professional expectations

P4: comment on own work on completion of a brief with some appropriate use of subject terminology.

M4: explain own work on completion of a brief with reference to detailed illustrative examples and with generally correct use of subject terminology.

D4: critically evaluate own work on completion of a brief with reference to professional practice, and consistently using subject terminology correctly.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.