If you stream it, will they watch?If you stream it, will they watch?

Prisacom 2009

a web TV a web TV platform development in practiceplatform development in practice

• Integrated multimedia production platform that helps us manage complete video life cicle

• An environment that gives us analytics to understand the patterns on video production and video consumption

• We should not only focus on technology or content value since content relevance, user experience and participation are key to success.

objectivesobjectives

InteractiveApplication

Live TV

VOD videoclub

online

screens

adserverintegration

WEB TV

Rigths management

“UGC

INTERACTION

User

VOD

Editorial system integration

PPV-Suscription-Cach up TV

WEB TV: Grupo Prisa system requirementsWEB TV: Grupo Prisa system requirements

PLUS

advertising

ELPAIS.COM

CUATRO.COM

CRM integration

LEADS US TO OPTIMIZE PRODUCTION AND BUSSINES PROCESSLEADS US TO OPTIMIZE PRODUCTION AND BUSSINES PROCESS

Short videoShort videoComplete programmesLive eventsLive events

PPV

Video production in four formatsVideo production in four formats

Short videoShort videoComplete programmesLive eventsLive events

PPV

Video production in four formatsVideo production in four formats

During 2008 and 2009 two elpais.com exclusive video news, get the maximun exposure in spanish market, increasing 30% audience in one week.

Video success can kill youVideo success can kill you

2009 Berlusconi affaire

2008 Madrid air crash

20%20% VIDEO ENCODINGVIDEO ENCODING

NET STORAGENET STORAGE50%50%

LIVE EVENTSLIVE EVENTS 50%50%

25%25%AUDIENCIEAUDIENCIE

150%150%ADVERTISINGADVERTISING

STREAMINGSTREAMING15%15%

SAVINGSAVING INCREASED CAPACITYINCREASED CAPACITY

Platform Main advantajesPlatform Main advantajes

45.000 video files/month- 5000 new video

200.000 video archive

150 TB /month

200 live events/year

20 MM videos /month

20. 000 CPM /month

LIVE TVLIVE TV Catch upCatch up VODVOD EPGEPG Geo controlGeo control

Rigths managementRigths management PPVPPV advertingadverting

analitysanalitys

trancodingtrancoding

ReportsReports T-commT-comm

Tv socialTv social

CMS IntegratiónCMS Integratión

VideoVideo Live TVLive TV PPVPPV

Advanced playerAdvanced player

The service and application layer is independent of content and design on multi-format environments The service and application layer is independent of content and design on multi-format environments

User experienceUser experience

web TV platform functionalitiesweb TV platform functionalities

Video platform: partner selectionVideo platform: partner selection

Proposed solution: in house development + partner EBD after a process of selection of 8 video solution providers.

EBD is an experienced partner in video content management development in Spanish web TV market .

Provides a platform with proven advanced solutions (reports /advertising)

Allows for growth and innovation capacity

Independent of any CDN,s

Transcoding and multiple qualities (different channels, same video)

Bussines model Bussines model based on based on

advertisingadvertising and and PPV.PPV.

Advertisement Formats •Preroll •Overlay •Product placement •T-Commerce •Interactive Hot Spots •Newletters

Pay per viewPay per viewLive events &videoclub

Types:PPVSMSSuscription

*Integrated with payment systems and CRM

The key is segmentation capabilities and user konwledge

Bussiness modelBussiness model

Akamai-Omniture-Akamai-Omniture-Realmedia-editorial Realmedia-editorial symtem-FlipFactorysymtem-FlipFactory

Unified report dashboard

Benefits: Unified dashboard with integrated reporting •Video audience•Production Control •Cost control CDN storage •Advertising inventory management •PPV purchase reports

Streaming or progressive download managemenetAllows control over files processed and remaining time task controlError control and coding priority queues Allows us to manage CDN net storage and editorial system archive

Video encoding and…Video encoding and…

multibitrate

high

medium

low

multiformat

•More control over encoding

process

•Bandwidth Streaming

management

•Storage management and

CDN

•Include workflow of video

syndication on youtube

……syndicated channelssyndicated channels

•RSS feeds

•Automatic podcast creation

•automated feed YouTube channel

•Widgets and multi-format

syndication

A truly multiplattform environmetA truly multiplattform environmet

Integrated mobile publishing (3g & iphone)

Live TV: live events and Tv socialLive TV: live events and Tv social

User coments on live events

User coment moderatión

system up 20.000 daily

coments

web Tv interface and web Tv interface and CMS Scrennshots CMS Scrennshots

Live streaming: multicameraLive streaming: multicamera

VOD: PPV or suscription modeVOD: PPV or suscription mode

VOD: PPV or suscription modeVOD: PPV or suscription mode

VOD: PPV or suscription modeVOD: PPV or suscription mode

VOD: video acces on PPV or suscription modeVOD: video acces on PPV or suscription mode

Product roadmap Product roadmap

&&

InnovationInnovation

50C + 15M + 20T + 15P50C + 15M + 20T + 15P

50% of C = Content and production, relevance matters on top of quality

15% of M= Metadata: Video optimization (SEO)

20% of T = Thumbnail, individual image describing video essence, first

audience hook.

15% of P= Promotion, video seed in social networks, video portals,

videobblogging, its takes 80% of redirect traffic.

What we learned: “Video online succes formula” (just kidding)

Based on Tubemogul´s video succes formula

use

r as

pro

du

cer

Use

r as

TV

pro

gra

mm

er

User as consumer

UGC VIDEOUser CommentsValoraciones

PersonalPlaylist Most viewsRecommendedOn demandFriends networkas recomneded systemPlaylist based on time avalaible or mood

User as distributor

RSS channels syndication, email viral video recomendation on social networks

advertising- PPV- T commerce

Understand the new user of TV 2.0:Understand the new user of TV 2.0:

produceVideo of

relevance

produceVideo of

relevance

SeedIt online

SeedIt online

Monitor interest

Respond to it

Respond to it

analize results

Redefinevideo positionig

Redefinevideo positionig

AmplifyAny interest

AmplifyAny interest

Aware of user feedback Video Quality is nothing to do with relevance

Aware of user feedback Video Quality is nothing to do with relevance

Based on Community analytics by Alistair and Sean Power

Manage online video as social conversation:Manage online video as social conversation:

webTV_2.0: multimedia enhanced experiencewebTV_2.0: multimedia enhanced experience

webTV_2.0: multimedia enhanced experiencewebTV_2.0: multimedia enhanced experience

Speech recognition Automathic Keywords retrievalVideo search

Real Time data (sports scores) syncronization with video TC

Interactive hot spots

Video time linesInterfaces & user interactionUGC video

MulticameraLive events &PVR functionTV social&Real time Conversation moderationNew advertising formats

Thank you

Email: jlasa@prisacom.comTwitter:www.twitter.com/jlasa