#Idmyr social media

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SOCIAL MEDIA FOR YOUR BUSINESSLynn Strickland, Director of Social Media & Outreach @ Interactivity Digital

SOCIAL MEDIA FOR YOUR BUSINESS

I am...

a Social Media Junkie!


Social Media is...


Social Media Today...

Gives YOU the ability to reach people like NEVER before!


Social Media Today...


Use Your Social Media...

To embrace your customers! Let them know YOU hear them!


Learn More About Your Audience:• Who are they?

• Where are they?• What is their personality like?

• How & Where do they consume?

• How & Where do they engage?


-Choose your platforms wisely!

-Don’t get overwhelmed by the number of Social Media Platforms out

there!


-Be sure to make sure your usernames match

across all platforms you decide to use so consumers can easily

find you!

Well let’s take a look here.....


Why Social Media You Say?!

“We don’t have a choice on whether we DO social media, the question is how well we DO

it!”


Social media “is only going to become

persuasive and as such, become a critical factor in the success or failure

of any business.”-Brian Solis, Social Media

Manifesto



PEOPLE LISTEN UP NOW!These are #HASHTAGS People NOT Number Signs!

You can use #hashtags across most social platforms today!

They can be used to designate a specific event, campaign, team, etc.


Let’s take a look at TWITTER:

Twitter has over 500 Million total users

Every second, approximately 9,100 tweets are being

tweeted.

That is an average of 58 million tweets per day

-Statistics Brain

Companies that use Twitter generate twice the

number of leads per month.

-Inside View




60% of Twitter’s active

user base access the service via

mobile devices-Marketing

Land




In 2008, Comcast setup a Twitter account to help

Comcast users in need.

Since then, Comcast has helped over 150,000

customers through Social Media.


Latest News on Twitter:

Twitter is adding New “Related Headlines” SectionThe new “Related Headlines” section will highlight links to websites where a Tweet has been embedded, from the Tweet’s permalink page.


Let’s take a look at FACEBOOK:

Facebook has over 1.1 Billion total users

One out of every seven

minutes spent online is spent on Facebook.

-ZDNet

Over 2.5 billion “LIKES” are

made everyday on and off the Facebook site.

-C|Net

7,000 Different Types of Mobile Devices Access Facebook Every

Day.-TechCrunch

56% of customers say that they’re more likely to recommend a brand after becoming a fan.

-Mind Jumpers


Let’s take a look at FACEBOOK:

902,346 likes

57, 089 talking about this

Linked to their other social networks like

Instagram & Pinterest

Use Facebook as a culture cultivator:

-use discussion posts

-wall updates

-a Fan of the Week contest

-other tactics to whip their fans into a frenzy


Latest News on Facebook:There are changes coming to the Facebook

Newsfeed....will your content show up?!

The system uses over a thousand different factors, such as:

-how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post),

-how complete the Page profile is, and

-whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages.


Let’s take a look at LinkedIn:

LinkedIn has over 255 Million users

LinkedIn is the most powerful social site for driving B2B

sales.-Heidi Cohen

65% of B2B respondents have

acquired a customer through LinkedIn.

-HubSpot

There are over 2.7 million business LinkedIn pages.-Creotivo


Let’s take a look at LinkedIn:

A great example of a robust Products & Services tab, highlighting 11 of its services and utilizing some of the other great features available for this tab, including a Products & Services Spotlight as well as a video.


Let’s take a look at Pinterest:

Pinterest has over 48.7 Million users

Pinterest users spend more than twice as much as Facebook users ($180 vs. $85)-eConsultancy

Its users are extremely engaged, it keeps users logged on for long periods of time and ranks as number three at 88.3 minutes per

user, per month.-Jeff Bullas


Let’s take a look at Pinterest:

96 Boards

20, 189 Pins

5,967,125 Followers


Let’s take a look at Google+:

Google+ has over 343 Million active users

Google+ has more than 400 million total users,

with 100 million accessing the site each month. The

typical user is a male in his late 20s with a technical position or background

-Jeff Bullas


Let’s take a look at Google+:


Let’s take a look at Instagram:

Instagram has over 100 Million users

Instagram has an average of 7.3 million daily active

users, more than Twitter with its 6.9 million daily

active users.-AllThingsD

More than half of the top brands have adopted

Instagram for marketing purposes.

-Marketing Land

On Instagram:

1. Tell Your Story2. Fresh & Varied Content3. Quality4. Don’t Sell5. Use Networks6. Follow7. Hashtags8. User Generated Content9. StatsInstagram now has 15

second videos! Use This!


Let’s take a look at Instagram:

Instagram has over 100 Million users

On Instagram:

1. Tell Your Story2. Fresh & Varied Content3. Quality4. Don’t Sell5. Use Networks6. Follow7. Hashtags8. User Generated Content9. Stats


Social Media Tools:

HootSuite, SproutSocial, TweetDeck to name a few...

“Realize that the social media success equation isn’t big moves on the chess board, it’s the little moves made every day that eventually add up

to a major shift.”-Jay Baer


Words of Wisdom:


Thank You!Make Sure We Connect:

Lynn StricklandDirector of Social Media & OutreachInteractivity DigitalEmail: [email protected]: @lstrickland27LinkedIn: http://www.linkedin.com/in/lynnstrickland/Facebook: https://www.facebook.com/profile.php?id=1457587043

mailto:[email protected]

mailto:[email protected]

http://www.linkedin.com/in/lynnstrickland/

http://www.linkedin.com/in/lynnstrickland/

https://www.facebook.com/profile.php?id=1457587043




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