Embed Size (px)
DESCRIPTION
A number of studies have identified a robust relationship between the use of social network sites, particularly Facebook, and positive outcomes such as social capital. Social network site use is often measured as a function of use frequency, network size, and a range of subjective opinions about the value of the site. This research extends this understanding by exploring the relationship between the use of particular elements of the site and social capital. Our goal in this research is to identify where, in the interface, perceived social capital is most effectively produced and transmitted. We find that, as hypothesized, public, person-to-person communication is positively associated with perceived social capital. Through the use of a structural equation model, we are able to provide in-depth exploration of the relationship between the interface elements and the outcome, perceived social capital.
Citation preview
Identifying Social Capital in the Facebook Interface "
Christian Yoder"UNC-Chapel Hill/Sciences Po!!Fred Stutzman"UNC-Chapel Hill/Carnegie Mellon!
• Putnamʼs framework!– Bonding!– Bridging!
• Ellison et al.!– Relationship between social
capital and Facebook use!• What types of uses are
associated with acquisition of bridging social capital?!
Socio-Technical"Social Capital"
Communication Elements"
1-to-1
3rd Party Visible
Chatting Direct Messaging
Status Updates Wall Posts
3rd-Party Visible " Status Updates" Wall Posts"
A" B"
C"
Message "
Message "
1-to-1 Communication" Chatting" Direct Messaging"
A" B"
C"
Message "
Message "
Our Hypotheses"H1 "
Perceived Bridging SC "
Perceived Bridging SC"
1-1
to C
omm
."3r
d par
ty C
omm
."H3"Second relationship stronger than first!
Chat!Direct Msg.!
Status Update!Wall Posts !
H2"
Results"
Predictor Coefficient P-‐Value
Status Update -‐0.098 0.418
Wall Post 0.405 0.003**
Chat 0.094 0.259
Direct Message 0.040 0.640
Gender -‐0.189 0.005**
Live on Campus? -‐0.033 0.646
School Year -‐0.004 0.885
• Web survey, spring 2010!• List-based simple random sample, 547 respondents!• Developed measures to capture interface use!• Gender, campus residency, school year controls!• Ellison et al. perceived bridging social capital as DV!
1-to-1 "
3rd Party"
Status Updates! Wall Posts!
A" B"
C"
Message !
Message !
Why not status updates?"
Status Update!
• Less focused!• Not directed!
Notes and Discussion"• How might this look on other SNSs?!• Implications for social capital in systems!• How far can we go with self-measures? !• Bonding social capital not included!!Thanks to!• Professors Paul Jones and
Jane Brown, Honors Thesis Committee!
• UNC JOMC Knight Chair Special Gift Fund!
![Facebook SINS. t Facebook Facebook GET < ! Facebook ... · Facebook Facebook GET < ! Facebook Twitter ! [fifiJ] ! 197/3,418.61 . Title: ワッツアップ2_out Created Date: 3/3/2016](https://img.dokumen.tips/doc/110x75/5f9ae7b87f995e2b4b7175e5/facebook-sins-t-facebook-facebook-get-facebook-facebook-facebook-get.jpg)
