Il Cloud come abilitatore di nuovi modelli di business

Fabio CecaroCIO 1..2..Print s.r.l.

V.P. EuroCloud Italia

IaaS / PaaS / SaaS Providers, ISVs, Business Innovators ,Ricercatori / Enti /Professionisti IT , Utilizzatori / Testimonials / pionieri del Cloud Computing

EuroCloud.orgcreated in 2009 by Pierre-José BILLOTTE

What is?

X as a Service – IaaS,PaaS,SaaS

On Demand Self Service

Broad network access

Rapid elasticity

Measured Service

NIST Definition

Deployement models

Service models

Essential characteristics

Infrastructure as a Service

Platform as a Service

Software as a Service

Broad network access

Measured ServiceOn-demand self-

serviceRapid elasticity

Resource pooling

Community Hybrid PublicPrivate

Advantages & Disavantage

•No initial investment (No CapEx) & lower OpEx•Proof of Concept: Rapid & Economic Development in CleanEnvironments•Faster Time to Market: Easy & fast Innovation•Rapid & Elastic Provisioning & No Infrastructure limits•Pay as you go, pay only for what you use: Reduce risk failure•High automation: Reaction speed to market and competitiveness – AutoScalability•Increase UpTime•Mobility: control & usage from any networked place•Energize your business: no HW + no Electric costs + no time to spend for human maintenance = Focus on core business•Cloud Portability – Vendor lock-in

Two Prediction Problems

Case Studies

•The New York Times has used 100 virtualserver instances and a software application toprocess 4TB of raw image TIFF data into 1.1million finished PDFs in the space of 24 hours ata computation cost of just $240. This was theTimesMachine project useful to publish onlineall old newspapers from 1851–1922.

•An online company uses more than 12,000virtual servers, They have more than 230 millioncustomers. What do they do?

1..2..Print Cloudify

•100.000 customers•250.000 prints/products per month•80 expeditions per day•60GB photos uploaded by users per day•Printer Partner Internazionali•Gazzetta di Parma, Grande Fratello 11, Fotolia•Reviews: Internet magazine, Computer Bild, AltroConsumo, certificato Aicel•50 print formats,posters,books,300 customizedproducts. White Label service

Before Cloudify

•1000€/m HDSL•500€/m Server + Storage amortization•no HA•Traffic limitation•Users Uploads concurrencylimitation•Storage & Server limitation•Business Ideas limitation

After Cloudify

•50€/m ADSL•350€/m AWS Platform•Re-think Sw architecture to introduce cloud provider SDK•HA & Load Balancing•AutoScalability Up/Down•Personal Users Homepage•Users can re-order products•White labeling service•no Traffic limits•no limits to Users Uploads•Direct Upload to S3 from browser•no limits to Ideas & grow•Goto internazionalization•Case GF11

Thank you for

your attention!

Any Questions?