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Nokia Internal Use Only
Developer Manager, Nokia
Engaging your Customers through the Smartphone
1 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]
Nokia Internal Use Only
2 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]
2 Main points to consider
Engaging Customers with the Smartphone
Technology to address customer
needs
Reach of device
platform
Nokia Internal Use Only
3 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]
Engaging Customers with the Smartphone
Example Technology and Reach
Form Factor Smartphone versus Tablet
Hardware Location, Accelerometer, Gyroscope, NFC, Screen resolution, Dual/Quad-core, FF camera
App platform Native/Web (HTML5)
Content/Marketplace iOS, Google Play, Windows Phone Marketplace, etc
Usage SMS, Calling, Video chat, Compare prices, Mobile payment, etc
Price U$199 - $799 (Tablet/Smartphone)
Discoverability (Apps) App merchandising options, Invisible long-tail apps
Nokia Internal Use Only
4
Video demo customer engagement through devices
© Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]
Nokia Internal Use Only
5 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
What is Near Field Communication?
Lots of different applications for open and secure NFC
Operates over a distance of less than 4cm
13.56 MHz band and data rate of up to 424Kbits/sec
Simple & secure wireless connectivity and communications technology
Local communication using a easy gesture – a tap
Nokia Internal Use Only
6 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
NFC tags vs. Barcodes
– No NFC HW required – Easily recognizable
– Inconvenient (camera, focus, take picture) – Large visual impact on product – Very limited data storage – Limited use cases (no app launch, BT pairing) – Read-only
– Works by touching, instant – Design can be merged with product – Larger data storage possible – Multiple use cases (app launch, BT pairing) – Re-writable (if desired)
– Requires NFC HW – New to consumers
Nokia Internal Use Only
9 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
Nokia Internal Use Only
10 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
Key NFC Experiences Sharing
Transfer content between any two NFC devices
Peer to peer mode
Pairing
Connect easily with other NFC devices
Reader mode
Service Initiation
Start a service or an application
Reader/writer mode
Secure NFC
Mobile device is a credit card and travel card
Card emulation mode
Nokia Internal Use Only
11 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
NFC in Action – In the Enterprise
iREP
REAL TIME REPORTING GLOBAL IDENTIFICATION FIELD FORCE MANAGEMENT SECURITY, FACILITY MANAGEMENT
Nokia Internal Use Only
12 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
NFC In Action – Taxi Booking by ComfortDelGro
Nokia Internal Use Only
13 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
NFC in Action – Mobile Engagement in SMRT stations with iMobSMRT
Nokia Internal Use Only
14 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
NFC in Action – Exploring Singapore’s History at 25 Heritage Sites
Nokia Internal Use Only
17 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
Nokia Internal Use Only
18 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
Nokia Internal Use Only
19
What can NFC do for apps?
© 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
Nokia Internal Use Only
20 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
NFC Enhanced App – Angry Birds Magic
Unlock levels and capabilities through NFC
Touch another NFC phone to unlock new levels
Unlock Mighty Eagle with NFC tag embedded in real-world objects
Nokia Internal Use Only
21 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
Nokia Internal Use Only
22 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
Nokia Internal Use Only
23 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]
1. Interesting Facts (Banking) • 20% of smartphone users use mobile banking currently
• In 2010, retailers witnessed a reduction of paper checks of 46%
from 2000 levels
• Banks can expect a 56% reduction of branch transactions by 2020
• With mobile banking, consumers check their balances 20 times per month (compared to two-three times in the branch or at an ATM)
State of Mobile Payment in the Industry
Nokia Internal Use Only
24 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer]
2. Issues hampering adoption • Competing platforms
• Security
• Handset/carrier support
• Market configuration – Asia vs US (Smartphone penetration
vs Credit cards)
State of Mobile Payment in the Industry
Nokia Internal Use Only
25 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan
Q&A