ICT is a driver for Hercules Trophy International

December 8, 2010

ICT is a driverfor our business

The Networked Teambuilding Competition

Hercules Trophy International Confidential

Hercules Trophy International cvba is a

Cooperation that touches the hearts of fans

all over the world before, during and after

Hercules Trophies.

Hercules Trophy = 1 day event, corporate

teams of 5, 12 challenges, loads of fun,

online-offline connection

| December 8, 2010 | slide 1Hercules Trophy International Confidential


Active in starting in

actively planning

to go to

and looking into

(and The North Pole of course)

| December 8, 2010 | slide 3Hercules Trophy 2011

Our Big Hairy Audacious Goal

By 2015

7.000 corporate teams will participate

on a yearly basis

on at least 5 continents

generating over 100mil clicks

from 120.000 fans


The ICT environment

that is provided by Hercules Trophy International

to partners everywhere in the world

is vital in our strategy.

It’s part of the concept and contains integrated

tools that are indispensible for the marketing

and organisation of the finest business sports

experience in the world.

In fact, we have become a SAAS

provider without even realising it.


Our ICT environment creates a huge Competitive

Advantage

Driving Conversation with contacts, suspects,

prospects, customers and fans

Achieving end-to-end Operational Excellenceeverywhere in the world


12 years ago we decided to go for an

online, mature, best of

breed architecture that grew every

year without ever becoming “dirty”.


• Maintainable

• Adaptable

• Transparent

• Userfriendly

• Reliable

• Efficient

We use the SCRUM principles in our

development processes

And we believe that Form Follows Function

(1896- Louis Sullivan)

All our servers are powered by HP and ict4me

We are standardised on Microsoft

We are migrating the front-end to a multi-platform environment

All our tools are online

We have a 24/7 monitoring and problem solving service

We run a development, test and a production environment

The referee environment can run online/offline during the event


The online CRM helps us turn contacts into

suspects into prospects into customers into

fans.

The CRM integrates contact mgt, forecasting,

reservations, ordering, invoices, team

management, campaign management…

Wherever we are, the CRM provides us one

online view on the customer


The online CMS is the environment to

translate all our content in different

languages. Our partners can do this

themselves.


• www.herculesfan.com helps us create a

conversation with the fans and between

the fans

• Vital to keep our organisational

overheads low and drives operational

excellence. It is fully integrated with the

operations systems that run the competition

during the event.

• Every country has a separate landingpage

(www.herculestrophy.xx)

• Landingpages are used as “first impression”.

Conversion is most important business

driver.


• The referee’s office runs in online/offline mode

• We support mobile scoring

• We support sms on site

• People can follow the scores online

• Tons of personalised documents are generated one

day before the event

• The cashier is directly connected with the CRM

• Social media is a key driver to Hercules Trophy.

We use it to tap into the conversations are fans

are having in their communities.

• Our social media policy is based on Nordstrom

Rules: “Use best judgement in all situations.

There will be no additional rules.”

• We offer our partners guidelines, tips&tricks and

best practices around LinkedIn, Facebook,

Twitter, YouTube, SEO, Blogging, DailyMotion,

Slideshare …

• Our Whuffie Report gives a detailed weekly

overview of online interaction


Questions?


Technology

ICT is a driver for Hercules Trophy International