Internet Dysfunction:

Session 1: “Crisis Group - Detox”

Session 2: “Road to Recovery”

Brian French CEO

Internet Dysfunction:

Challenging the assumptions of

internet HYPE

Brian French CEO

Why?

Who?

Risks and Costs?

Who’s on your

side?

Who’s not…

Internet Dysfunction:

History:

Development of the internet frontier

Internet Dysfunction:

“ Partnering” with:

Google, Facebook, LinkedinALERT: Recognize abusive Relationships

Internet Dysfunction:

Definition of Abuse:

You do all the work ( for FREE )

• Creating a website

• Blogging

• Posting: Facebook, LinkedIn,

Twitter

• They control the rules

• It’s their platform – Slaves can’t

argue

Internet Dysfunction:

While you are working

They are WATCHING ( you )

• You are the TARGET of their

business

• They know where the BIG $

• Big Corporation are PISSED OFF!

that small companies were

allowed to compete (and win) on

the internet

Internet Dysfunction:

While you are working

They are WATCHING ( you )

• You are the TARGET of their

business

• They know where the BIG $

• Big Corporation are PISSED OFF!

that small companies were

allowed to compete (and win) on

the internet

Internet Dysfunction:

Competition:

There are over 644 million websites & blogs

• Is your website better than others?

• How many pages does your site

have?

• Does your site help people or is it a

sales brochure?

• Endless blogging is NOT the answer!

• “Quality content” may be a myth

Internet Dysfunction:

Google is hogging search landing

pages!• You are the TARGET of their

business

• They know where the BIG $

• Big Corporation are PISSED OFF!

that small companies were

allowed to compete (and win) on

the internet

Google owns all good search traffic real

estateIS SEO SOL?

Internet Dysfunction:

Google has turned all websites into

commodities

• All Google listings look alike

• It’s impossible to be different

• With commodity products it’s hard for

sellers to get an above average price

• Google can delist your site at anytime

or make it impossible to find! Why

have a site?

Internet Dysfunction:

Summary:

Why the interent is NOT cool anymore…

• It’s 75% to 80% Google ads

• Your competition is a click away

• People expect FREE everything

• There are only 3 or 4 organic search

results that produce “real” traffic

• Big Brand companies are moving in

Internet Dysfunction:

Social Media:

The greatest time waster in human history !

• How much $ have you made on

Facebook, Twitter and LinkedIn? Per

hour?

• Do you really think people want to do

business on Facebook? Insanity

• If you like to work for FREE Good

News!

Internet Dysfunction:

How to overcome the dysfunction ?

• Create your own MEGA network

• Get a divorce from Google

• Stop working for Facebook

• Send your message in a manner that

will WOW your customers (Your Rules)

• Go viral! Details to follow in session

TWO

Internet Dysfunction:

Session 2: “Road to Recovery”

Brian French CEO

OvercomingInternet Dysfunction:

Strategy # 1

Have social media work for you !

• Own your community and data base

• Study your prospects like the CIA

• Give people a GREAT reason to

friend or connect with you

• Give and get GREAT

recommendations

• Migrate people to your store &

My prospect database 12 LinkedIn Groups

24,000 members growing over 1,000 per month

3-Jan-12 3-Feb-12 change 3-Mar 3-Apr 3-May

Linkedin Groups Members

Legal Groups

Attorney Internet Marketing 1,036 1127 91 1239 112 1,332 93 1402 70

Elder Law | Elder Care & Estate Planning Group 2,570 2827 257 3096 269 3,361 265 3703 342

Estate Appraisers Marketing & Networking 752 834 82 892 58 960 68 1009 49

Estate Settlement and Probate Professionals Referral Network 1,878 1965 87 2075 110 2,172 97 2400 228

FLORIDA: Attorneys, Business Owners & CPA Networking ABC 364 388 24 396 8 410 14 424 14

Global Estate Planning Council Networking & Marketing Group 536 568 32 596 28 613 17 633 20

Immigration Law Group 111 147 36 198 51 230 32 260 30

International Law Firm Marketing | Marketing for Global Lawyers 4,541 4783 242 5091 308 5,378 287 5574 196

Probate Marketing Professional Referral Group 332 364 32 389 25 417 28 440 23

Realtor Probate Marketing Networking Group 267 277 10 285 8 286 1 293 7

Brian@EstateSettlement.com MEMBERS OF GROUPS 12,387 13280 893 14257 977 15,159 902 16138 979

Connections 2,837 3054 217 3316 262 3,527 211 3735 208

Attorney connections 1,175 1278 103 1439 161 1551 112 1664 113

Probate groups 7,333 7,809 8,478

Florida Groups

Sarasota / Bradenton - Naples Networking Marketing Mastermind 703 718 15 721 3 728 7 735 7

Tampa Bay Orlando Marketing Mastermind 6,643 6757 114 6925 168 7,063 138 7162 99

BrianBrittonFrench@gmail.com MEMBERS OF GROUPS 7,346 7475 129 7646 171 7791 145 7897 106

Connections 1,210 1312 102 1451 139 1,541 90 1604 63

Attorney Connections 157 160 3 164 4 166 2 164 -2

PR Connections 74 104 30 109 5 110 1 111 1

Total Members of Groups 19,733 20,755 1,022 21903 1,148 22,950 1,047 24035 1,085

Total Connections 4,047 4,366 319 4767 401 5,068 301 5339 271

Total Attorney Connections 1,332 1,438 106 1603 165 1717 114 1828 111

Internet Dysfunction:

Create a variety of angles of attacks on

prospective clients

• Constantly market to your prospects

but change your pitches

• Create “irresistible offers” (see LinkedIn)

• Create Info-offers Give proof (that would hold up

in court)

• Never chase, be willing to say NO

• Leverage up like Google and

Facebook

Internet Dysfunction:

Create a variety of angles of attacks on

prospective clients

• Constantly market to your prospects

but change your pitches

• Create “irresistible offers” (see

LinkedIn)

• Create Info-offers Give proof (that would hold up

in court)

• Never chase, be willing to say NO

• Leverage up like Google and

OvercomingInternet Dysfunction:

Create a variety of angles of attacks on

prospective clients

• Constantly market to your prospects

but change your pitches

• Create “irresistible offers” (see

LinkedIn)

• Create Info-offers Give proof (that would hold up

in court)

• Never chase, be willing to say NO

• Leverage up like Google and

OvercomingInternet Dysfunction:

Learn the NEW, NEW media

• Indesign ipad magazines

• Gear up for a huge and consistent e-

mail campaign

• Provide an awesome visual product

• Goal: Go viral

OvercomingInternet Dysfunction:

Always make the TECHY investment in

YOU!

• Time

• Energy

• Creativity

• Humility

• Your unique

personality

NEVER STOP

LEARNING