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The Market
• Market of £3.42 billion– 8 million iPhone users (2010, mobileSQUARED)– Average price of an iPhone £429
• 42% of people have broken their iPhone– Average price of repair £130
• 437 million of spent on screen replacements alone!
Business Model
• 3 Ways to repair iPhones
– Mail-in service– Do-it-yourself– Repair by one of our franchisees
Position to date
• Pilot• Beta version of the Website• Supply Chain• Marketing Campaigns
Team
• Geographically covering most of the UK• Skillsets and experience in
– Marketing– Management– Finance– Entrepreneurship
Competition
• Our Competitive Advantages:– Pricing– Convenience– Timing– Nationwide Brand
Risks
• Quality Control
• Apple
• Supply Chain
Future
• Expansion possibilities:
– Outside Apple products– Redistribution model– Insurance Arm
Thank you for your attention
We would like towelcome any questions you may have