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I mended

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The Market

• Market of £3.42 billion– 8 million iPhone users (2010, mobileSQUARED)– Average price of an iPhone £429

• 42% of people have broken their iPhone– Average price of repair £130

• 437 million of spent on screen replacements alone!

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Business Model

• 3 Ways to repair iPhones

– Mail-in service– Do-it-yourself– Repair by one of our franchisees

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Position to date

• Pilot• Beta version of the Website• Supply Chain• Marketing Campaigns

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Team

• Geographically covering most of the UK• Skillsets and experience in

– Marketing– Management– Finance– Entrepreneurship

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Competition

• Our Competitive Advantages:– Pricing– Convenience– Timing– Nationwide Brand

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Risks

• Quality Control

• Apple

• Supply Chain

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Future

• Expansion possibilities:

– Outside Apple products– Redistribution model– Insurance Arm

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Thank you for your attention

We would like towelcome any questions you may have