Upload
mediabistro
View
577
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
Hussein FazalCEO – AdParlor Inc.www.adparlor.com
Building a Successful Social Games Distribution Strategy on Facebook
Facebook Virality
Is crazy growth still possible?
Yes – but it is a LOT harder
FREE vs. PAID
Free Application Growth Strategies
1. Take advantage of remaining virality
2. Internal cross-promotion – i.e. zynga, crowdstar, sony…
Free Application Growth Strategies
3. Cross-promo bars – applifier, appstrip, vip games, igapi
4. Direct cross promotional deals
Paid Application Growth StrategiesBuy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads
Paid Application Growth Strategies
Facebook Ads• Go direct to Facebook to test and learn
• When you are ready to ramp up, use an Ads API Vendor - CPI Pricing Model- Conversion Tracking- Dynamic Ad/Bid Optimization
Off Facebook Promotion
• Haven’t seen much success in Display and Search advertising
• Try something new – i.e Ubisoft ran a trailer on CBS for CSI
Where are we now? Let’s Chat.Adam BoydenPresident - Conduit
Josh BurnsAssociate Director, Products – 6waves
Dan Hart Chief Revenue Officer – Arkadium, Inc.
Randall LloydManaging Director of North America – Brighter Option
Patrick TolandUS Managing Director – TBG Digital
Hussein Fazal CEO – AdParlor (moderator)