Pimp Your Joomla SEO(Keyword Research, Migration and Onsite Optimisation)

Hugh Williams

Contents1. Brand New Business Startup

1. Domain/Hosting2. Keyword Research

2. Migration/Redesign1. Existing Website Audit2. Link Redirection3. Content Migration

3. Finishing Touches4. Summary / Questions

Brand New Business Startup

Freedom! But at a price...Domain Name

1. Keyword/Product/Brand2. Unique3. Easy to type/remember4. NO hyphens/numbers

Hosting1. Speed2. Reputation3. Headroom

Keyword Research

Brand New Business Startup

Keyword Research Thoughts3 Core Questions1. Is the keyword relevant to the content your

website offers? - RELEVANCE 2. Will searchers who find your site through this

term find the likely answer to their questions? - VALUE

3. Will this traffic result in rewards for the business, directly or indirectly? – CONVERSION

Should inform everything that comes afterwards

Brand New Business Startup

Keyword Research Thoughts

Relevance – Does it...1. Represent my products/services?2. Fit the business model?3. Fit the offering?4. Engage?

Brand New Business Startup

Keyword Research Thoughts

Value – High/Low Quality1. Relevance2. Target Imminent Action e.g “Buy”

Conversions – Not just purchases1. Purchases2. Subscriptions3. Shares4. Links5. Logins, etc.

Source: Elliance Inc 2009

Source: Elliance Inc 2009

Source: Elliance Inc 2009

Google Adwords Keyword Tool – Insights and Trends are also useful...

Source: SEOMoz. SEOBook SEO Tools also very useful for collecting data

Having Done Your Keyword / Competitor Analysis

It is time to consider how to undertake a Migration / Redesign...

Migration / RedesignThings to Consider1. Domain Consolidation/Forwarding

1. Try no to change! 2. Your Online ID/Passport

2. Launch Timing1. Seasonality2. Rankings/Traffic Recovery

3. Staff Availability1. Timezones2. Fix teething problems

Migration / RedesignWebsite Audit – Essential!

1. Site/URL Structure1. Sections & Categories2. SEF

2. Accessibility1. Robots.txt2. Sitemap3. Metadata

3. On Page1. Content2. Titles3. Tags, etc.

Migration / RedesignSite/URL Structure1. Sections & Categories

1. Keyword Rich2. Relevant3. Individual Pages4. Breadcrumbs Module

2. SEF URLs1. SH404sef2. JSEF (If Sections/Categories Optimised)

Migration / RedesignSH404sef Settings

1. SH404sef Configuration1. All lowercase on2. Mod_rewrite (.htaccess)

2. Extensions Configuration1. Show Section and Category

3. Security Configuration1. Anti-Flood Off2. Honey Pot Off

4. SEO Configuration1. Switch Off – Managed Elsewhere

5. 404 Page – {loadposition} for search boxMay create additional server/admin overhead

Migration / RedesignAccessibility

1. Robots.txt1. Unblock images folder ASAP!

2. Sitemap1. XMAP – k2 plugin2. Image/News/Video3. Multilingual4. Google Webmaster Tools

3. Metadata1. Global Settings2. K2 based – Use Site Title Plugin and

SH404sef or metadata parameters3. Non-K2 – Use SEO Simple Plugin4. Tags

Migration / RedesignOn Page

1. Article Titles/Aliases2. Copywriting3. Image filenames4. Image Alt tags5. Metadata6. Internal Links

Source: SEOMoz 2009

Migration / RedesignLink Redirection

1. Contact Top Referrers2. 301 Redirects

1. .htaccess2. SH404sef3. Joomla 1.6?

3. www / non-www redirects4. Links with parameters

1. Using ^$ and ? * in htaccess5. Monitor Progress

Migration / RedesignContent Migration1. Keep Backup2. Migrate Tracking Code3. Maintain/Improve Existing Metadata

1. Alt / Title Tags4. Maintain/Improve Existing Internal Links

1. PageRank Sculpting2. Internal Link Structure / Management

5. 404 Page

Finishing Touches1. Check Webmaster / Analytics / Error Log / 4042. Setup Analytics Tracking Metrics Goals

1. Ensure tracking is working correctly3. Remove excess extensions

1. Polls, etc.4. Switch on caching5. Optimise JS/CSS

1. Minify/HTML5 Boilerplate template6. Reduce Filesizes

1. Sprites2. Smush.it, etc.

Summary1. Keyword Research2. Market/Competitor Research3. Site Audit4. Migration/Redesign Best Practice5. Finishing Touches6. Tools

Useful ToolsGoogle Webmaster ToolsSEOMoz ToolsSEOBook SEO Browser ToolsMarket SamuraiYahoo Smush.it

Useful Components/PluginsSH404sefXMAP – k2 pluginSEO SimpleSite Title Manager

Twitter:@3bdigital@hughhwilliams

Web:3bweb.com