Online Media ReportDec 15- 25

Ascend to New HeightsHuawei You Rock ConcertY tu cómo dices Huawei?

Ascend to New Heights

Ascend to New Heights- Using Google Display Ad Campaign we have

reached over 650,000 impressions.- We have reached 1,400 clicks with a Click To Rate

of 0.21%. (Graph 1: Google adwords)

- We have posted 17 comments in FB using these keywords per SEO (Search Engine Optimization): Win, Contests, Ascend to New Heights, Win Trips. (Graph 2: social media plan for Ascend to new Heights)

- We have tweeted 11 comments about tips of how to get more points and continue participating.

Period of analysis: 15-25 december

Ascend to new heights - Google Display13 dec- 26 dec

Source: Google Adwords

- We have inserted several banner types in web/mobile sites according to the target.

- We have a Search campaign with keywords that allow our target to find the information of Huawei.

- This Graph shows numbers of:1. Impressions: Number of times a banner

is shown in a Web/mobile site2. Clicks: Number of times that someone

who saw a banner clicks on it3. CTR: The number of link clicks divided

by the number of link impressions.The number of clicks is on the rise,

this is normal due to the maturation period of the campaign is reached the first 7 days

Graph 1

Ascend to new heights - Mobile

Source: Google Adwords

- We have inserted several banner types in web/mobile sites according to the target.

- We have a Search campaign with keywords that allow our target to find the information of Huawei.

- This Graph shows numbers of:1. Impressions: Number of times a banner is shown

in a Web/mobile site2. Clicks: Number of times that someone who saw a

banner clicks on it3. CTR: The number of link clicks divided by the

number of link impressions.

We started with 3 different banners, after seeing which one worked best we suspended the other 2 types.

Graph 1

Ascend to new heightsExamples: Banners in websites

Social Media Communication (Graph 2: social media plan for Ascend to new Heights)

(Graph 2: social media plan for Ascend to new Heights)

Date Event: Condesa Minisite: Ascent to new Heghts COntest

url link www.ascendtonewheights.com

15/12/2012fb/tw Conoce el Globo de Huawei

en Plaza condesa y mándanos una foto

TIP para ascender a nuevas alturas. Invitar a tus amigos de facebook y así seguir subiendo; mientras más amigos invites, más posibilidades tienes de GANAR

16/12/2012fb/tw Recuerda que nuestro concurso de ascender a nuevas alturas termina el día 31

de diciembre. ¡¡¡Participa!!! es muy fácil ganar

17/12/2012

fb/tw Tómate una foto con el Globo de Huawei y descubre las sorpresas que tenemos para ti.

TIP.Tomate una foto con tu Huawei y esto te ayudar a ascender a nuevas alturas

18/12/2012fb/tw TIP. Si ya tienes un Huawei puedes ganarte un viaje a Dubai solo introduce el

código de producto.

19/12/2012

fb/tw ¿Ya pasaste por Plaza Condesa? Algo sorprendente esta ubicado allí, cuéntanos que te parece. Queremos saber tu opinión.

TIP Comparte tu deseo para esta Navidad-y asciende a nuevas alturas

20/12/2012 fb/tw SIGUE ascendiendo a nuevas alturas y GANA premios

21/12/2012fb/tw Algo esta pasando en Plaza

Condesa Busca en las alturas, ¿Qué será?

SIGUE participando en Asciende a Nuevas Alturas y puedes ganarte un smartphone Huawei

22/12/2012fb/tw Si participaste en la primer etapa de Asciende a Nuevas Alturas, puedes ganarte

un viaje a Dubai

23/12/2012fb/tw Encuentra el globo de

Huawei en las alturas¿A ti te gustaría GANAR un viaje a DUBAI???

24/12/2012fb/tw TIP para ascender a nuevas alturas. Invitar a tus amigos de facebook y así seguir

subiendo, mientras mas amigos invites mas posibilidades tienes de GANAR

25/12/2012fb/tw ¿Ya tomaste la foto del globo

de Huawei? ¿Sabes donde esta?

Recuerda que nuestro concurso de ascender a nuevas alturas termina el día 31 de diciembre. ¡¡¡Participa!!! es muy fácil ganar

Social Media Communication

Huawei You Rock Concert

You Rock ConcertPeriod of analysis: 15-19 December

- Through a Trivia and Meet and Greet we gave away concert tickets in social media (FB and Twitter)

- Over 200 people participated in the trivias, we gave away 80 tickets, 69 via FB and 11 via Twitter.

- We began doing Community Management on Dec 15th with only 211 fans, on Dec 19th after the concert we reached 1,000 fans.

- We began with 152 Twitter followers, after the concert we had reached 500 followers.

- After the concert we created a photo album in our Facebook page.- Social Media Communication arround the Concert (graph 3)- We posted 12 comments in Facebook to support our trivia activities

and in twitter we posted 20 comments to cover trivias and the Concert.

You Rock Concert - Activities on FBWe have asked a question every day from 15 to 19 December about Huawei products and services.

These charts show the scope and virality we have reached with our campaigns.

Number of people who have created a storyline from our publication: Like, comment, tag in a photo.

14-19 dec

The total number of people who saw the publication of the page in the storyline of a friend

343737

3,874

4,462

68,417

247,723

259,360

fans & no fans

19 dic 19 dic Source: Facebook

You Rock Concert - Stats

15

115

234

326

131

This chart shows the increase of "likes" during the pre-concert activities

19 dicSource: Facebook

You Rock Concert - Stats

This chart shows that most of our fans are mostly men 18 to 34 years living in Mexico City

Source: Facebook

You Rock Concert - Activities on FB

You Rock Concert - Activities on FB

You Rock Concert - Activities on Twitter

You Rock Concert - Meet and Greet

Another dynamic that worked very well was the Meet and Greet with the group:•Fans were invited to give an explanation of why would you like to meet the group.•The top 3 fans that invited other friends to like pour page were given a double ticket.•The contest was closed in less than 5 minutes.•People were on the lookout for the contests.

You Rock Concert - Activities on Twitter

You Rock Concert - in the Concert

-We covered the event on Twitter, people were invited to be "our best reporter" and have a chance to earn a MediaPad.-Upload photos, comments about the concert, tag your friends all with the hashtag # HuaweiNortec-They took pictures of the audience, there's an album in Facebook profile with the best pictures from the concert.-That night we reached 1,000 fans on Facebook and 500 followers on Twitter.

Social Media Communication (Graph 3: social media plan (You Rock Concert)

Facebook Posts You Rock Concert Fecha Activities on FB

Before the Concert

15/12/2012Huawei te invita al concierto de Nortec este 19 de Diciembre en el Voilá Antara espera nuestra trivia para ganar boletos¿Qué tanto conoces Huawei? Estudia lo que hacemos y quiénes somos y podrás ganar boletos para el concierto privado que tendremos este 19 de diciembre en el Voilá Antara

16/12/2012Espera la primer pregunta de la trivia hoy a las 4pm, los primeros 5 en responder correctamente se llevarán 5 pases dobles para el conciertoPregunta: Nombra tres modelos de smartphones de Huawei

17/12/2012Nombramos a los ganadores de los 5 pases Dobles. Espera la Segunda pregunta de la trivia para ganar 5 pases dobles.Pregunta: ¿Quién fue el fundador de Huawei y en qué año?

18/12/2012Nombramos a los ganadores de los 5 pases Dobles. Espera la tercer pregunta de la trivia para ganar 5 pases dobles.

¿Cuál es el significado de Huawei?Te gustaría entrar a camerinos y tomarte una foto con Nortec

19/12/2012 Ganadores del Meet and greetDuring the concert¡Que ambiente en el concierto de Nortec organizado por Huawei!¡Sube tus fotos y conviertete en el mejor reportero de la noche!After the Concert

20/12/2012 ¿Te gustaría tener una camiseta autografeada por Nortec?

You Rock Concert - During the concert

You Rock Concert - During the concert

You Rock Concert - During the concert

¿How to Pronounce Huawei?

¿Y tú Cómo dices Huawei?-On December 19th we posted the ¿Cómo dices Huawei? Video with Facundo

-We have a dedicated tab inside the Huawei´s Facebook profile

-By Dec 25th we have reached over 25,000 views:

1.Huawei´s Youtube channel 6,190 views2.Facundo´s TV YouTube channel 19,583 views

-With our Youtube ads campaign we have reached11,543 impressions.

-Youtube Ads campaig (Graph 3)

FB and twitter - Huawei´s Channel

FB and Youtube - Facundo´s Channel

¿Y tú cómo dices Huawei?- In FB and Twitter communication has been with posts to generate traffic to our YouTube channel.

¿Y tú cómo dices Huawei? - Ads in Youtube

Youtube-Banners

Youtube in Stream

- We have Youtube Banners shown in the right like “recommended Videos”- Youtube in Stream- Are the videos that are shown before another video.

- We have served 11,543 impressions in Youtube, with 41% of visits at Huawei´s Youtube Channel that converted in 6,190 views.

Online MediaReport

General Numbers Facebook

Facebook Numbers - Likes

15 dic 25 dic

329

19 dic

85

Facebook Numbers - Visits

15 dic 25 dic

992

This line shows the number of times that a fan watched our Facebook Fan page during the day, could be 1, 2 or 3 times per person.This line shows the number of people that visited the fanpage every day.

417

135

177

Facebook Numbers - Viral and Organic Scope

This line shows the viral power when someone clicks “like” and this is shown in the timeline, or when he/she writes a comment, or tags a picture.

This line shows the scope in the timeline it has to be with the fans

15 dic 25 dic

262,183

213,474