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How can you get 100,000,000 users from day one
March 2015
AVG Confidential3
What are we looking for?
AVG Confidential5
The obvious – Does it really work?
• Tipping point
• Value
• Distribution
AVG Confidential6
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Who am I?
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
MAU
Source: http://apppdata.com
AVG Confidential8
And now?
10,000,000
11,000,000
12,000,000
13,000,000
14,000,000
15,000,000
DAU
Source: http://apppdata.com
AVG Confidential9
AVG Confidential10
“Try not to become a man of success, but rather try to become a man of value.”
AVG Confidential12
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Zynga monthly users
Source: http://techcrunch.com/2010/05/13/zynga-teardown/
AVG Confidential14
Zynga vs. Facebook – MUU
Source: http://techcrunch.com/2010/05/13/zynga-teardown/
AVG Confidential15
AVG Confidential
AVG Confidential18
Do we feel confident?
Source: Google Trends
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It’s all about trust …
AVG Confidential21
People
AVG Confidential22
Devices
AVG Confidential23
Data
AVG Confidential24
Join our ride
We are hiring …Harel Tayeb
AVG Confidential25
Thank you
