How to Use Email Marketing to Make Your Customers LOVE You

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Friday, October 18, 13

What exactly IS email marketing?



It’s Not This...



It’s Not This...


So what is it, really?

“Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service.

The primary intent is to establish loyalty, trust and brand awareness.”

...and why do we use it?


For lots of reasons...



- it's cost effective



- it's cost effective- it's delivered instantly



- it's cost effective- it's delivered instantly- you can track data



- it's cost effective- it's delivered instantly- you can track data- it's permission based



- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it



- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it - relationship building



- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it - relationship building - it can boost sales



now let’s talk about HOW...

- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it - relationship building - it can boost sales


Tools at your disposal


Set Yourself Up for Success

DEVELOP A STRATEGY


Set Yourself Up for Success

WHO WHAT WHEN HOW / HOW OFTEN

DEVELOP A STRATEGY


Keys to good subject lines



- Keep them short and to the point - 50 characters or less



- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)



- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire



- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates



- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time



- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time- use your name in the “from” line



- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time- use your name in the “from” line- pay attention to the pre-header



- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time- use your name in the “from” line- pay attention to the pre-header

and be sure to proofread!


Grow Your Subscriber List


Use pop-ups sparingly

they’re effective, but they can be annoyingFriday, October 18, 13

http://leoniedawson.com/

http://leoniedawson.com/

and please be careful...

seriously, though - spam is a really big deal


photo credit: Hubspot.com

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How to Use Email Marketing to Make Your Customers LOVE You