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Your Personal Assistant to a Better Health
Research Suggests Women comprise 48.5% of India’s population Nearly 65 million people in India have diabetes, 50% of them are Women Nearly 60% of diabetics in India have never been diagnosed due to a lack of
awareness Only 29% of Urban women take decisions related to own health Lack of awareness and Sedentary lifestyle are primary causes of diabetes Gestational Diabetes has affected >5 million women in India ,highest in the
world
Problem Statement
How might we influence young women to take preventive measures and mitigate their vulnerability towards Type II
diabetes later in life
Who is our Focus ?
Manager at Google30 year old , extremely busy
Eats out 5-7 times a weekHas a 2 year old Kid
Highly dependent on house helpSocially active
No time to exerciseTravels frequently
Value Proposition
A digital assistant that provides personalized offers and tips to direct you towards a healthy lifestyle
• Curated Content • Share your guilt with us
– we will fix it!• Feel like exercising?
Five simple exercises to make you healthy
• Help us Monitor your health: Share your Fitbit data with us
• Let’s cook something healthy?
• Feeling stressed? Listen to some soulful music
• Worried about your kids? Discuss your challenges with others
Get a snapshot of the foods she has in her refrigerator and recommend recipes!
Allow her to share articles on Facebook – get insights into places she eats at!
Help us improve your health – share your Fitbit details with us!
Recommendation EngineGenerate personalized recommendations using data
mining techniques on user browsing history
Analytics Engine
Core Engine – Access all data providers• Get a free health check
up now!• Get 20% off on the
swimming pool nearby• Free welcome drinks for
ladies at the Organic India restaurant. Try now!
• Get discount of Rs500/- at Godrej – Nature’s basket
• Enroll for Tennis classes at the Gymkhana club
Benefits for Medtronics
Brand Recall among target
audience
Lead Generatio
n
Deliver services
with diagnostics
centers
Scalability in other business
Proactive Engageme
nt
Submitted ByAshish Poddar
Bhaskar Padmagirisan Malavika Sharma
Manjari ShuklaNeha SharmaSakshi Mittal
“I may have Diabetes, But Diabetes does not have me”
Thank you!