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The presentation I gave together with Chris Evernden on Museum Next about beacon technology. www.nodesagency.com
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By Chris Evernden and Tim Groot from Nodes.
MASTERCLASS: HOW TO USE BEACONS TO CREATE A BETTER MUSEUM EXPERIENCE
WE BUILD AWESOME DIGITAL STUFF
THE BRANDS WE WORK WITH
Interactive tablet storybook app with hand puppet recognition
Libero
Augmented reality scavenger hunt with millions of virtual footballsFaxe Kondi
WHAT IS BEACON TECHNOLOGY?
Hardware Technology Apple Technology
Beacons Bluetooth Low Energy
iBeacon
BEACONS ARE ONLY PART OF THE DIGITAL EXPERIENCE
BEACON CASE STUDIES
NIVEA PROTEGE - FCB BRAZILBeacons are proximity not location.
Send users relevant information.
Getting users into the merchandise shop and restaurant with attractive offers.
MAJOR LEAGUE BASEBALL - BEACONS AT CITI FIELD
VAARWATER APP
VAARWATER APP
NOTIFIED WHEN WALKING PASSED BAR
REDEEM VOUCHER AT THE BAR
SHARE VOUCHER WITH FRIENDS
KEY TAKEAWAYS FROM CASE STUDIES
Beacons are proximity NOT location
Give users extra information on items they are close to.
Drive sales of merchandise and gift shops with targeted notifications
Get valuable insights into the behaviour of people within buildings and spaces
MUSEUMS & BEACONS
1. PERSONAL MUSEUM GUIDE
1. PERSONAL MUSEUM GUIDE
1. PERSONAL MUSEUM GUIDE
2. HEAT MAPS
3. DRIVE SALES
4. ANALYTICS ABOUT VISITOR BEHAVIOR
THE USER PROFILE
1. Personalised gift shop vouchers
2. Better distribution of people in museums
3. Personalised recommendations for future exhibitions
THANK YOU
WE WOULD LOVE TO BUILD SOMETHING AWESOME TOGETHER.
Tim Groot
Account Manager
+44 7472 734419
www.nodesagency.com
Chris Evernden
Mobile Advisor
+44 7585 115 367
www.nodesagency.com