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Actionable Insights To Increase $$$
Matan TroganHead of Regional Product Marketing, APAC
April 2015
Monetising Big Data in Telecoms World Summit 2015Monetising internal and external big data to drive brand loyalty and develop new revenue streamsConference: 20 - 21 April 2015Goodwood Park Hotel, Singapore
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Unified Service Gateway Platform based on Superior DPI
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Mobile
Broadband
Internet
ANALYZE PROTECT MONETIZEIMPROVE
DPI = Deep Packet Inspection
With a Superior Big Data Source and BI Tools
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Network Data
And Subscriber Data
Mobile
Broadband
Internet
Your Knowledge is as Good as Your Data
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Apps
QoE
Content
Security Device
Referrer
Octets In
Stall Duration
Bitrate
Response Code
# of Seeks
Server Name
Start Delay
URI
Container
Resolution
Watch ID
Server Initial
Response Time
Server Name
DNT
Octets out
Content Type
Video Name
Video Size
Session ID
Codec
To maintain good visibility you need to collect everything all the time.
Customer Segmentation Is Only The First Step
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Treat The Subscriber With Personal Care And Attention
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See movie:http://www.allot.com/service-providers/solutions/network-user-analytics/www.youtube.com/watch?v=0nnhx5FGHT8
Customer Loyalty – Churn Prediction and Prevention
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Churn prediction – Indicators – Video QoE
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Churn prediction – Indicators – SpeedTest
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Churn prediction – Indicators – Competition
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Churn Prevention – Improve QoE
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Video optimization
Churn Prevention – Personal Health and Promotion Call
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Churn Prevention – Actionable QoE Indicators
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Revenue Loss due to OTT VoIP Applications
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2011 – Skype Was The King
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WhatsApp May Take The Crown In 2015 ?
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http://blog.allot.com/content-delivery/whats-up-with-whatsapp-for-mobile-operators/
How To Generate New Revenues?
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Actionable Insights and Contextual Marketing
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Actionable Insights and Contextual Marketing
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Actions – Targeted Advertisement And Promotions
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Roaming
How (not) to Engage The Customer …
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Smart Engagement – Right On Time !
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Roaming
On-boarding subscribers – Smart Engagement
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HTTP browsing
User initiated HTTP Browsing
App HTTP traffic
Analytics as a Service (AaaS) and Data Brokerage
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• Advertising agencies
• R&D companies
• Content providers
• MVNO
Security As A Service (SECaaS) New Revenues
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• Identify Cyber Security use cases
• DDOS
• SpamBots
• Malware
• Identify the target segment:
• Families with Kids
• Enterprise
• Universities and schools
Time to Market Unified Services Platform
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Network Data Source Solution for various use cases
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Billing System Business
IntelligenceAllot ClearSee
Network Analytics
CRM
Regulatory Compliance
Revenue Assurance
and Auditing
MarketingSecurity FinanceCare
SIEM
Ops/Eng
Mobile
Broadband
Internet
Based on Allot Unified Service Gateway Platform
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Mobile
Broadband
Internet
ANALYZE PROTECT MONETIZEIMPROVE
Know yournetwork and get close to
your customers
Protect your network and
your customers
Create, bundle and charge for value-added
services
Optimize utilization and service delivery
