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Cowboys were well known for their ability to navigate the unfamiliar territory of the American Old West. Today's marketers need to approach social media with the mindset of a cowboy in order to effectively navigate the new "digital frontier."
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The Old West: a time of exploration, discovery and opportunity.
Cowboys were known for navigating this unfamiliar territory.
The Code of the West.
Brands are now entering the “unknown.”
The new digital frontier.
The new gold rush.
The new Code.
Thankfully, we have new cowboys.
Your brand and social media.
Practicing
Transitioning
Non-participant
How can YOU think like a social media cowboy?
Don’t get caught up in the technology.
Focus on strategy.
Bring teams together.
“With these tools, you are business development, marketing and customer service.”
Chris Brogan
Look for “smoke signals.”
Listening is a crucial step.
Social media shifts responsibility back to brands.
“Everyone is sharing how they feel, even about you, and now you have the ability to go out and fix it.”
Gary Vaynerchuk
Fortify your home base.
A “presentable” home:Dynamic/fresh contentUnique URLsSEO-friendlySubscription capabilityShareable documents/news
Create your outposts.
Elect your sheriff(s).
People are interesting.
Companies often aren’t.
“It’s a lot harder to screw a brand when there is a person behind it.”
Scott Monty, Ford Motor Company
External social media efforts should be communicated internally.
Have a social media policy in place.
Where does advertising and PR fit?
Takeaways.
Takeaways.
Thank ya, Pardner.
Brandon Chesnutt248.258.2333, [email protected]@bchesnuttwww.delicious.com/brandonchesnuttwww.slideshare.net/brandonchesnutt
www.identitypr.comwww.identitypr.com/blog@identitypr
Commons Photo Creditshttp://www.flickr.com/photos/affsum/2807324867/ - Chris Broganhttp://www.flickr.com/photos/wendypiersall/2890338419/ - Scott Montyhttp://www.flickr.com/photos/boboroshi/2352798684 - Gary Vaynerchukhttp://en.wikipedia.org/wiki/File:Cowboy.jpg - Cowboy on horsehttp://www.flickr.com/photos/crowt59/1444807366/ - Cowboy Statuehttp://www.archives.gov/research/american-west/images/082.jpg - Sheriffshttp://upload.wikimedia.org/wikipedia/commons/0/0d/Map_of_the_United_States_1823.jpg - map of the USAhttp://upload.wikimedia.org/wikipedia/commons/7/7d/Homesteader_NE_1866.png - Homesteadershttp://www.flickr.com/photos/27380453@N08/2967717760/ - David Meerman Scott and Todd Defrenhttp://www.flickr.com/photos/gsloan/2776060103/ - Alamohttp://www.flickr.com/photos/a2gemma/1448178195/ - Pointhttp://www.flickr.com/photos/lorenjavier/3389559734/ - Outposthttp://www.flickr.com/photos/christinadickson/1321648098/ - John Waynehttp://www.flickr.com/photos/matttinsley/247503725/ - Sunset Cowboyhttp://www.flickr.com/photos/markhinds/2969468186/ - Good, Bad, and The Uglyhttp://www.flickr.com/photos/mrbill/40588740/ - Telegraphhttp://www.flickr.com/photos/nika/122095014/t - Lots of hatshttp://www.flickr.com/photos/stevendepolo/3618608792/ - orange hathttp://www.flickr.com/photos/nicholas_t/2081792812/ - Great Plainshttp://www.flickr.com/photos/potyautas/3259185396/ - Wireshttp://www.flickr.com/photos/ghewgill/324597704/ - Lionshttp://www.flickr.com/photos/faeryan/353278247/ - Chesshttp://www.flickr.com/photos/krcla/2037171170/ - Thumbs uphttp://www.flickr.com/photos/generated/501445202/ - puzzlehttp://www.flickr.com/photos/ajusticenetwork/164676583/ - holding hands
