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For better or for worse - social media has permanently changed the way humans interact. As a result, nearly every mid-sized to enterprise company is looking at using this social shift to improve workplace productivity and engagement. If you are tasked with an internal communications role of any kind, you have probably considered using a social network for your organization. Where do you start when you’re looking for a social network tool? Start by identifying the “why” behind the tech. Tech is a tool that facilitates. It amplifies your efforts, connects you to more people, and expedites your process. But the tool doesn’t generate something from nothing. You must begin by defining your requirements then evaluating a tool based on your requirements. A vice versa process often leads to implementing a tool that ultimately does not meet your business objectives. More info: http://redeapp.com/how-to-select-an-enterprise-social-network/
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Social Network
Enterprise Mobile
How to select an enterprise social network?
Privacy
Connect
Pro
duct
ivi
ty
Apps Collaboration
Strategy for selecting a social network
1. Identify your primary goals and needs2. Define your expectations for implementing a
social platform 3. Prioritize features and benefits4. Lastly, start reviewing the tools than can help
facilitate a social conversation in your organization
Enterprise Social Networks
• News feeds• “Social Thread” for
desktop workers• Polls, discussion boards,
informational posts• Require corporate email
for authentication• Designed for desktop
Collaboration & Productivity Tools
• Organizational tools• Project management • Task assignments• Designed for the
desktop, knowledge-based worker
Social Media
• Platforms designed for personal use
• Common user interface; little training required
• No privacy/security or integrations
Questions to ask:
• Do I need to reach all employees, or just desk-workers?
• What is the primary communication issue in my organization?
• Am I solving for project management, or overall internal communications?
• Do I need privacy for messages and conversations?
Enterprise Mobile Network
• Top-down, bottom-up and peer-to-peer messaging
• Authentication is based on organization employee list rather than corporate email
• Private and secure• Mobile intranet
