1. 1SOCIAL MEDIA & MARKETING CAMPAIGNSHOW TO RUN AN INTEGRATEDAND SUCCESSFUL SOCIALMEDIA CAMPAIGN

2. 2SOCIAL MEDIA & MARKETING CAMPAIGNSINTRODUCTIONS 3. 3SOCIAL MEDIA & MARKETING CAMPAIGNSwww.zgm.ca 4. 4SOCIAL MEDIA & MARKETING CAMPAIGNSSOWHAT IS MARKETING AND WHEREDOES SOCIAL MEDIA FIT IN? 5. 5SOCIAL MEDIA & MARKETING CAMPAIGNS 6. 6SOCIAL MEDIA & MARKETING CAMPAIGNS 7. 7SOCIAL MEDIA & MARKETING CAMPAIGNSALL JUST TOOLS IN THE TOOLBOX 8. 8SOCIAL MEDIA & MARKETING CAMPAIGNS 9. 9SOCIAL MEDIA & MARKETING CAMPAIGNS 10. 10SOCIAL MEDIA & MARKETING CAMPAIGNSSO WHAT IS MARKETING AND WHEREDOES SOCIAL MEDIA FIT IN? 11. 11SOCIAL MEDIA & MARKETING CAMPAIGNSSO WHAT IS MARKETING AND WHEREDOES SOCIAL MEDIA FIT IN? 12. 12SOCIAL MEDIA & MARKETING CAMPAIGNSSO WHAT IS MARKETING AND WHEREDOES SOCIAL MEDIA FIT IN? 13. 13SOCIAL MEDIA & MARKETING CAMPAIGNSSO WHAT IS MARKETING AND WHEREDOES SOCIAL MEDIA FIT IN? 14. 14SOCIAL MEDIA & MARKETING CAMPAIGNSA LOT TO CHOOSE FROM 15. 15SOCIAL MEDIA & MARKETING CAMPAIGNS 16. 16SOCIAL MEDIA & MARKETING CAMPAIGNSASSUMPTIONS 17. 17SOCIAL MEDIA & MARKETING CAMPAIGNSSTEP 1: SCAN 18. 18SOCIAL MEDIA & MARKETING CAMPAIGNSWHATS ALREADY BEINGSAID ABOUT YOUR BRAND? 19. 19SOCIAL MEDIA & MARKETING CAMPAIGNSWHATS ALREADY BEING SAIDABOUT YOUR BRAND? 20. 20SOCIAL MEDIA & MARKETING CAMPAIGNS 21. 21SOCIAL MEDIA & MARKETING CAMPAIGNSvWHATS ALREADY BEING SAIDABOUT YOUR BRAND? 22. 22SOCIAL MEDIA & MARKETING CAMPAIGNSv 23. 23SOCIAL MEDIA & MARKETING CAMPAIGNS 24. 24SOCIAL MEDIA & MARKETING CAMPAIGNS 25. 25SOCIAL MEDIA & MARKETING CAMPAIGNSFIND YOUR COMPETITIVE NICHEPrice - HighPrice - LowQuality - Low Quality - HighYour BrandCompetitor Brands 26. 26SOCIAL MEDIA & MARKETING CAMPAIGNSWHAT ARE CURRENTPOP CULTURE TRENDS? 27. 27SOCIAL MEDIA & MARKETING CAMPAIGNS 28. 28SOCIAL MEDIA & MARKETING CAMPAIGNSv 29. 29SOCIAL MEDIA & MARKETING CAMPAIGNSv 30. 30SOCIAL MEDIA & MARKETING CAMPAIGNSv 31. 31SOCIAL MEDIA & MARKETING CAMPAIGNSv 32. 32SOCIAL MEDIA & MARKETING CAMPAIGNSv 33. 33SOCIAL MEDIA & MARKETING CAMPAIGNSWHATS NEW? 34. 34SOCIAL MEDIA & MARKETING CAMPAIGNSWHAT ARE CURRENTPOP CULTURE TRENDS? 35. 35SOCIAL MEDIA & MARKETING CAMPAIGNSWHAT ARE CURRENTPOP CULTURE TRENDS? 36. 36SOCIAL MEDIA & MARKETING CAMPAIGNS 37. 37SOCIAL MEDIA & MARKETING CAMPAIGNSW.BRETT WILSONBOOK LAUNCH 38. 38SOCIAL MEDIA & MARKETING CAMPAIGNS 39. 39SOCIAL MEDIA & MARKETING CAMPAIGNS 40. 40SOCIAL MEDIA & MARKETING CAMPAIGNS 41. 41SOCIAL MEDIA & MARKETING CAMPAIGNSBOOK QUOTES 42. 42SOCIAL MEDIA & MARKETING CAMPAIGNS2 PLAN 43. 43SOCIAL MEDIA & MARKETING CAMPAIGNSSET GOALS:WHAT DO YOUWANT TO ACHIEVE? 44. 44SOCIAL MEDIA & MARKETING CAMPAIGNSCOST 45. 45SOCIAL MEDIA & MARKETING CAMPAIGNSOWNED, EARNED PAID. IN THAT ORDER Owned Website, signage, social etc. Earned PR, Engagement Paid Advertising 46. 46SOCIAL MEDIA & MARKETING CAMPAIGNSWHO ARE YOUTALKING TO? 47. 47SOCIAL MEDIA & MARKETING CAMPAIGNS 48. 48SOCIAL MEDIA & MARKETING CAMPAIGNSCONTENT PLAN 49. 49SOCIAL MEDIA & MARKETING CAMPAIGNS 50. 50SOCIAL MEDIA & MARKETING CAMPAIGNSHOW OTHER ADVERTISING/TOUCHPOINTS TIE INTO THIS 51. 51SOCIAL MEDIA & MARKETING CAMPAIGNS 52. 52SOCIAL MEDIA & MARKETING CAMPAIGNS 53. 53SOCIAL MEDIA & MARKETING CAMPAIGNS 54. 54SOCIAL MEDIA & MARKETING CAMPAIGNSv 55. 55SOCIAL MEDIA & MARKETING CAMPAIGNS 56. 56SOCIAL MEDIA & MARKETING CAMPAIGNS3 EXECUTE 57. 57SOCIAL MEDIA & MARKETING CAMPAIGNSIMPORTANCE OF SOCIAL MEDIA TOOLS 58. 58SOCIAL MEDIA & MARKETING CAMPAIGNSITS IMPORTANT TO HAVE POLISH 59. 59SOCIAL MEDIA & MARKETING CAMPAIGNSv 60. 60SOCIAL MEDIA & MARKETING CAMPAIGNSv 61. 61SOCIAL MEDIA & MARKETING CAMPAIGNSv 62. 62SOCIAL MEDIA & MARKETING CAMPAIGNSv 63. 63SOCIAL MEDIA & MARKETING CAMPAIGNSv 64. 64SOCIAL MEDIA & MARKETING CAMPAIGNSPOST SCHEDULING 65. 65SOCIAL MEDIA & MARKETING CAMPAIGNSENGAGEMENT 66. 66SOCIAL MEDIA & MARKETING CAMPAIGNSSOCIAL MEDIAMUST BE FLUID 67. 67SOCIAL MEDIA & MARKETING CAMPAIGNSA DAY IN THE LIFE OF ASOCIAL MEDIA MANAGER 68. 68SOCIAL MEDIA & MARKETING CAMPAIGNSDAY IN THE LIFE OF A SOCIAL MEDIAMANAGER ((show example of a daily schedule maybe I can find an infographic for thisonline, I think Ive seen them)) 69. 69SOCIAL MEDIA & MARKETING CAMPAIGNS4. REVIEW REFINE AND REPEAT 70. 70SOCIAL MEDIA & MARKETING CAMPAIGNS 71. 71SOCIAL MEDIA & MARKETING CAMPAIGNSDEVICE 72. 72SOCIAL MEDIA & MARKETING CAMPAIGNSREFERRALS 73. 73SOCIAL MEDIA & MARKETING CAMPAIGNSFREQUENCY 74. 74SOCIAL MEDIA & MARKETING CAMPAIGNSEVALUTATE 75. 75SOCIAL MEDIA & MARKETING CAMPAIGNSREVIEW, REVISE & REPEATOUR EXPERIENCES W. Brett Wilson motivational quotes were well-received and saw huge spikes in engagement andnew followers. Developed a second set. Market Mall Carnimal promoted Facebook postswith images were shared a lot. Will always havegreat visuals for paid ads in the future. ZGM posts that showcase our own culture and/orwork have more engagement, so we highlight this asmuch as possible. 76. 76SOCIAL MEDIA & MARKETING CAMPAIGNSCONCULSION:WHAT SHOULDYOU TAKE AWAY FROM TODAY? 77. 77SOCIAL MEDIA & MARKETING CAMPAIGNS 78. 78SOCIAL MEDIA & MARKETING CAMPAIGNSCONTACT INFOwww.zgm.ca/meow@ZGM_marketing 79. 79SOCIAL MEDIA & MARKETING CAMPAIGNSQUESTIONS?