Based On Moz Insights By Nathan GrimmSummarized And Focused On Books By Albert Griesmayr From Scribando

How To Rank Your Book

Well In Amazon

Amazon is the world’s largest search engine for products and has roughly three times more

search volume for products than Google?

Do you know that… ?

If Your Answer Is Yes

Then you are probably already optimizing your Amazon ranking.

If Your Answer Is No

Then you should start focusing more on Amazon optimization from now on.

If you knew that, but you did not act so far,

please call 911 immediately! You

missed an opportunity.

So how can you rank your book

well in Amazon?

Focus on the following factors…

1.Optimize For Search By Entering Relevant Keywords

And Search Terms

Research relevant keywords and search terms

Research the keywords your potential customers would use to find your book

and optimize for them.*

*There’s no true source of keyword data for Amazon search, however you can use the Google Keyword Tool and the regular Amazon Search as a proxy.

Include relevant keywords in your title and description

The title and the description of your book is one of the most important

places to include keywords. You can incorporate attributes, such as

Hint: You can put keywords in your “author name“ as well.

Use all your search terms (50 characters per field)

Amazon recommends that you choose the subject keywords most likely to be used by readers looking for your book's

subject matter*. Use a structure like:

*Find out more about optimizing Amazon search terms: http://goo.gl/w1NndD

2.Increase Your Sales And

Conversion Performance

Amazon primarily optimizes search results

for revenue per search

That means that you have to sell books in order to get ranked high for

competitive keywords

Increase your Amazon conversion rate:

get a lot of 4 & 5 star reviews

offer promising price points (compared to competing products that appear in your search)

write killer descriptions

3.Increase Visibility By Getting Featured

In Specific Categories And Special Events

One of the most important things you can do to rank well in Amazon is to make

sure that you are listed in a category that brings you a

lot of traffic.

In most cases this will be a category that is NEW but

highly trafficked due to being a “child” of high-traffic main

category parent.

Browse and experiment with the latest categories

directly on Amazon

Browse and experiment with the latest categories directly on Amazon

And note that Amazon changes book categories frequently. Learn more: http://goo.gl/w1NndD

In addition Amazon gives specific books additional

visibility by featuring them in special

sections such as:

and many many more…

New ReleasesDaily Deals

Book Club Picks

BestsellersCountdown Deals

Books Of The Month

Free Books

Visit Amazon Nowand

explore the endless worldof Amazon categories

and featured books sections!

Summed Up:

Always monitor sections where you could get featured in!

!

Another hot visibility factor is to optimize visibility based on search filters.

You can sort by:

Relevance (Standard)New and Popular Price: Low to HighPrice: High to LowAvg. Customer ReviewPublication DateMost Reviews

For instance right now you could get good traffic for a book

that is listed in a big category

has a very high price

and a publication date that is wide in the future

Take a look at search filters

and categories yourself...

...and keep in mind that Amazon changes them frequently.

4.Keep

Your Seller Rating High

Avoid suppressed listings or punishments

Although it is likely that you are not

affected by suppressed listings or ranking

punishment, it is good to keep in mind that…

Not following Amazon‘s guidelines and best practices, such as:

Amazon‘s image guidelines (eg. Resolution)Amazon KDP Select Terms (eg. exclusivity)Amazon‘s Content Guidelines (eg. Sex)

Can at least seriously hurt your rankings!

5.Always Try To Beat The System

and keep your eyes open for latest developments and opportunities

Amazon is a living company

The Amazon team constantly improves their service by introducing new products,

running tests on search algorithms and developing new features…

!Which means that there is

always opportunity

around!

Stay up-to-date on news regarding Amazon by subscribing to

Amazopia - The Unofficial Amazon Blog

!And stay on the look

out for out-of-the-box ways

to rank well in Amazon.

Wanna find out more how to rank well in Amazon?

Read more about how to rank well in Amazon

on the Moz blog, where Nathan Grimm shares

his Amazon SEO insights.

And Learn How To Make Your Book A Success:www.scribando.com

Discover further publishing insights by visiting my personal website:

www.albertgriesmayr.com