Push notifications are carried out through the internet in the form of message pop-ups and news alerts, and have become a mandatory tool for mobile app developers over the past few years. Providing direct access to mobile apps, regardless of when the app is actually in use, these notifications provide a number of benefits to mobile app developers. Among the more common reasons are ‘waking up’ dormant users, incentivizing active devices and greeting new users to the app. While push notifications have been compared to email marketing, the open rates speak for themselves, with emails averaging out at less than 10% and push notifications reaching over 30%, when sent in the correct manner and pace.
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1. www.backand.com | US: 1-888-259-9242 | EU: +44-800-048-8730
How-to Increase User Engagement by 25% with User Segmented Push
Notifications Push notifications are carried out through the
internet in the form of message pop-ups and news alerts, and have
become a mandatory tool for mobile app developers over the past few
years. Providing direct access to mobile apps, regardless of when
the app is actually in use, these notifications provide a number of
benefits to mobile app developers.Among the more common reasons are
waking up dormant users, incentivizing active devices and greeting
new users to the app. While push notifications have been compared
to email marketing,the open rates speak for themselves, with emails
averaging out at less than 10% and push notifications reaching over
30%,when sent in the correct manner and pace. PushApps Integration
with Back& PushApps clients are mobile app publishers who have
a need to interact and engage with their users via push
notifications. Developers are provided with an SDK to implement
within their apps, allowing them to send notifications to the
registered devices from a web interface. The PushApps platform
supports both Android and Apple apps via the Google Cloud Messaging
platform (GCM), and the Apple Push Notification Service platform
(APNS).
2. www.backand.com | US: 1-888-259-9242 | EU: +44-800-048-8730
Studies have shown that utilizing push notifications increases user
engagement, which can lead to up-selling related services to
clients as well as rewarding active users. This leaves developers
constantly looking for more efficient ways to segment users, such
as identifying those that are active, as well as those that are
not. While PushApps enables segmentation through their service,
leveraging Back&s solution can result in much deeper,
significant and app related segmentation. Due to the fact that the
platform is integrated into Back&s interface, with a few
clicks, a segment can be selected and get the respective push
notification. Developer integration is simple. The PushApps
interface is used to carry out tasks, such as message drafting and
schedule creation. Afterwards, the user is redirected to the
Back& interface to select the respective notifications from a
drop down menu. This enables developers to easily create user
segments (aka bookmarks), allocate messages to their respective
bookmarks, and finally, send notifications. Predetermined
scheduling ensures that each user segment will receive every
earmarked message. Case and Point Back& customers need
user-segmentation-based notification in order to maintain and
increase user engagement. I would like to share the story of one of
our customers that was in need of push notifications, and how
Back&s collaboration with PushApps provided an efficient and
reliable system. Similar to many mobile startups, the company in
this story was in the process of developing their mobile app when
it became clear that there was a need to automate their
back-office. As a means to save time on loading content into their
database, the company utilized Back& as their back office
solution. Traffic began to gradually increase after the
applications launch, leading to the inevitable need to generate
more contact with users. With their solid back-office, the startup
sought out a push notification service. Their requirements included
identifying new customers as well as distinguishing various global
regions. The recent PushApps-Back& SaaS service solution
enabled the startup to generate reports for both new and regionally
spread out users, providing an ideal environment to achieve their
specific push notification goals. By linking the appropriate
messages to their respective reports, the startups marketing team
was instantly satisfied, implementing push notifications into their
routine operations. Benefits of the Back&-PushApps
Collaboration 1. Easily integrate users into your database to send
notifications. No coding required. 2. Bookmark user segments for
new notifications. 3. Pinpoint target users devices. 4. Market,
review reports and send notifications from a single interface. 5.
Receive high quality analytic reports aimed at marketers. 3.
www.backand.com | US: 1-888-259-9242 | EU: +44-800-048-8730 Results
can be monitored and analyzed by PushApps in order to
refine/enhance the process and effectively take the next steps. If
you see push notifications in your future, or are even trying to
manage them now, it will be well worth your while to try the
Back&- PushApps solution today! Contact Information Backand
Inc. US: 1-888-259-9242 | EU: 44-800-048-8730 [email protected]
www.backand.com Notice This document has been carefully compiled.
The information in this guide does not constitute a warranty of
performance. Furthermore, Backand reserves the right to revise this
publication and make changes from time to time in the content
thereof, without obligation to notify any person of such revisions
or changes. Backand assumes no liability for losses incurred as a
result of out-of-date or incorrect information in this guide. The
software described in this guide is furnished under a license
agreement and may be used only according to the terms of that
agreement.
