How to get the best of google as a recruiter a jobx presentation

How to use Google effectively in the new age of recruitment

http://www.myjobsite.co.nz/

OK we know the internet is still growing in importance for recruiters and job hunters

Obviously there are lies, damn lies and statistics so*

84% of job hunters use the internet to find jobs70% of job hunters submitted an application

online61% researched companies46% researched roles and industries

So reading between the lines on these stats people are net savvy when it comes to finding a job – that means that employers and recruiters need to be net savvy rightback.

* Source: 2008-09 Australia Employment Search Report – Nielsen Online

87% use classified sites

71% use the hiring

companies own site

62% use recruitment

agencies sites

25% use social networking

sites

So if job seekers are so net savvy how are they finding the job of their dreams?

* Source: 2008-09 Australia Employment Search Report – Nielsen Online

So how are job hunters getting to these sites in the first place – they Google and lots!

Here is some interesting information on searching for jobs*• 8 times more job searches on Google a

month than unique browsers on Seek• The level of job search traffic is growing

on Google• Peoples searches are getting more

sophisticated (as people realise how to use Google more effectively)

*These stats come courtesy of Google

The first page on Google is where it is at – after that you’re an also ran

The research shows:• 40% of the clicks following a Google search

go to the number 1 organically ranking result

• About 12% go to the number 2 result• About 10% goes to all the paid advertising

combined

Yet there is 10 times more money spent on paid search engine marketing than organic SEO optimisation!

Why? probably because paid advertising is easy and understandable!

Below is a heat map showing where people look on Google search results

– red is hot, blue cool

Take faith – search strings are getting longer so your chances of page 1 results are higher

Seek 50% search for classified brands

Shell jobs

Jobs in Wellington

Sales manager

Jobs in marketing

34% search for locations

31% search for job titles

30% search for employer brands

26% search for industries

Here is what people are searching on jobs in Google

So if you’re advertising on these

you’re covered

But how are you tapping into all these searches

*These stats come courtesy of Google

So we have produced a practical guide for getting ahead on Google

Here’s what to do, some basic, some a little more rocket sciencythan others

1. Tell Google and the search engines what is important about you

2. Get your jobs on your site3. Populate the web with information

about your company and information for people

1. Show Google what’s important with meta keywords, descriptions and more

Google and other search engines like well organised and easy to understand content – wouldn’t you

So you need to:1. Have title tags relevant to the content on

your pages2. Have relevant meta keywords – these

are your classifications essentially3. Write good meta descriptions – so

people understand why to click on your site (they are your precise)

4. Show you are the author – not some random web guy


It is easy to see what your site is doing around tags. In Internet Explorer 8 just right click on your page and select ‘View Source’

And here is the SOURCE…

Make sure the source for each page shows titles, descriptions, keywords

and all are relevant


TITLE TAGS display at the top of the page on web browsers and are also used to display what appears on Google – they are crucial

Title tag

Use words that describe what you do or need – like

“IT jobs”


META KEYWORDS are used to market and index your website to Google and other big search engines:• Have them on every page of your site• Use words that are relevant to your requirements


Meta Descriptions display relevant information in search results they are like your advert – what do yours say? Google yourself to find out

Here are the results for a successful New Zealand recruitment company

– not exactly great

2. Get your jobs on your site – they are the freshest content

So many recruiters and internal HR teams do not take the time to put their jobs on their own sites – madness we say!• Google search spiders love new content – jobs are new content – you

write ads for Seek and Trademe – so put them on your site

• Link hot jobs and news to your home page so it is constantly refreshing – its new content again

• Write your job titles so that they would be foundby Google – too many people use the same adson Seek as on their own sites. On Seek you write to differentiate from the masses on your site you write to be found on the web

SO for “COMMERCIAL COST ACCOUNTANT”

AND for “EXCITING BEANIE ROLE”


title Profession/industry locationtypeMake sure that your jobs are

showing up in the majority of search

types


THE INVISIBLE JOBS:

Embedded i-frames like Taleo

do not make good SEO

content as they are invisible to search engines

Generic title with no SEO applied

3. Populate the web with information about your company

Having active social media site profiles can vastly help your company as they:• Present a consistent image to the world• Help you connect with job seekers across a variety of

platforms• Create good back links to your site (particularly where

they are linking to your content)


Rip content out of your company and get it online• Don’t be scared to make internal documents

external• Get content out into the world – you might be

surprised what people like – it isn’t always what you think


Directory submission is important to generate traffic and links back to your website - the more high ranking websites that have you linked the better• At a minimum link to DMOZ.org, yellow pages, NZ search and

finda• Start blogging and linking your entries back to your site• Good sites can have thousands of links

SOME MORE DO’S AND DON’TS FOR THE BABY THAT IS YOUR WEBSITE

DO: make sure that people visit your site regularly – better traffic better results

Are people easily re-finding your website

Large margin for error on these methods

Bo

ok m

ark m

etho

ds

DON’T: have a site where your URL is someone else’s

The candidate might wonder who you are?

What happens if they delete the end of the URL –where do they end up (not

your site)

DO: get Google analytics installed on your site so that you can track traffic

Google analytics tracks info on the people visiting your site showing:• Visits – Displays the amount of visits that have come through on your site• Bounce Rate (%) – Displays the amount of users who have left after seeing just 1 page. The lower the bounce rate, the

more content that is being read.• Page Views – Displays the amount of page views, this is how many visitors have viewed each page. This isn’t the same as

Visits.• Avg. Time on Site – Displays the average amount of time a user will spend browsing your website. The higher the better.• Pages/Visit – Displays the average amount of pages that users go to when they visit your site.• % New Visits – This displays the amount of new visitors to your site. The higher this is the better.• Visitors Overview – This displays a graph that shows how many visitors you get throughout the week on a day-to-day

basis• Map Overlay – This shows where the traffic is

coming from. You will mostly just see traffic coming from New Zealand and a little bit coming from overseas.

• Traffic Sources Overview – You can monitor what medium you are getting traffic from. It displays: Direct traffic, Search Engines and Referring Sites.

• Content Overview – This displays the amountof page views for each page that is monitored by analytics.

DO CONTACT US IF YOU NEED CLARIFICATIONOR HELP WITH ANYTHING

Julianne Hughey Cambel [email protected] [email protected] 366 2397 03 366 2371

http://www.myjobsite.co.nz/

mailto:[email protected]

mailto:[email protected]

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How to get the best of google as a recruiter a jobx presentation