How to get more followers on Facebook

Zain Wonders CampaignZain Wonders CampaignInteractionith F b k Fwith Facebook Fans

lAli A. SABKAReMarketing Project Manager Zain Bahrain21.09.2010

Zain Wonders Campaign Interactionwith Facebook Fans

One of the most ambitious community support programs the Zain Bahrain’sOne of the most ambitious community support programs, the Zain Bahrain s Wonders campaign uniting the people of Bahrain in an amazing patchwork of “everything for everybody”.

A series of showpiece events community partnered fun shows and a program ofA series of showpiece events, community‐partnered fun shows and a program of entertainment. Young people and families found plenty of activities to ramp up the fun quotient. The Wonders Campaign was unique ‐ there were no strings attached, no promotions pitch to make. It was just about sharing togetherness, giving expression to the aspirations of our Zainer community and celebrating the Zain lifeexpression to the aspirations of our Zainer community and celebrating the Zain life.

Over 3 months, everybody was invited to celebrate with Zain. Zainers had a series of treats that made them feel special – fun contests, games and competitions of skill with plenty of prizes entertainment huge outdoor outings community gatheringswith plenty of prizes, entertainment, huge outdoor outings, community gatherings and activities all segments that will bring together the people of Bahrain.


The Wonders Campaign was targeting Young people and families who found plenty of entertinaement activities. Therefore, one of the best media to be utilized was Social Media via Facebook Fan Pagewww facebook com/ZainWonderswww.facebook.com/ZainWonders


The Campaign Started on 28th

April 2010 with 3,027 fan members.

On 11th July, the fan page reached 8,696 fan members.

287% Increased without anywithout any Online Advertising. It was Pure Social Networking.


Started with Calling our Customers a NickCustomers a Nick Name as Zainer.

Every one Proud b ito be a Zainer to

be entitled for the Zain Wonders Campaign Activities.


Weekly Polls to nominate Best Active Zainerswho is helping other fan members tomembers to benefit from the Zain Wonders Campaign A ti iti dActivities and Guide them.


Interacting with Zainers on the Fan Page to choose whatchoose what Wonder they will need on weekly basis.


ZainersEvaluated what was the bestwas the best Zain Wonder Activity…


Zainers voted for their best ZainerActing Player,Acting Player, Best ranked video got prizes.


Invited the Active Zainers to Meet the Zainers(Staff) at Zain HQ(Staff) at Zain HQ and have a full day to live the Zain Life Style.


+187k Facebook Users in Bahrain

+8.7K Facebook Users Liked Zain Wonders Page(+10% of Facebook Users)

+400k Zainers attended Zain Wonders Activities+400k Zainers attended Zain Wonders Activities


We always Celebrate with Zainers at

Zain Wonders Page


At Eid, we celebrated the 10,000 FansThe Biggest Telecom Fan Page in BahrainThe Biggest Telecom Fan Page in Bahraingg ggg g


We have +1,000 Bahraini Users in Twitter.

Therefore, we have started ahave started a Campaign with follow us on Twitter and get

E l iyour Exclusive USB!

Thank You.

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How to get more followers on Facebook