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How can you turn an e-commerce website visitor into a sale? Build trust in your website to improve customer conversion. Start with these 9 E-commerce sales / web design tips. Presentation by WEBii.net.
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How to Convince Your Customers to Buy
from Your E-Commerce Website
WEBii.net 2013
E-Commerce is diverse…
different Products…different Industries…different Platforms…different Markets…
But they have something in common…
they want
Customers to Buy
How Can You Build
TRUST&
Convince Customers
to Take a Bite?
Check Out These 9 Tips
1. Good Web Design
Look professional & stand out from competitors.A bad web design = A nervous customer
2. Clear Pricing & Product Info
Don’t make them hunt for it.Online shoppers are impatient & skeptical.
3. Payment Gateway “Trust” Seal
Grab the code from your payment system provider.Show a relationship with the payment processor.
4. Testimonials & Reviews
Let your customers sell for you.Letters – Quotes – Client References – Customer
Photos
5. Video
Interact & engage with the customer.Zappos reports a 6% to 30% increase
in sales for products with video. - ReelSEO, December 2009
6. SSL / Security
Add a layer of protection from fraud.Make that nifty little “lock” appear.
7. Pictures of Products in Use
Some products need visual explanation.Happy customer using your products = testimonial
+ demo!
8. Press
Let the media sell it. Show off a little.Published Articles – Press Releases – TV – Events
9. Fan Support
Showcase your social media support.Display your community & strengthen reputation.
www.WEBii.net888-932-9377Austin, Texas
Good luck with your e-commerce success.