How to buy mobile services

About Us.Who we are & what we do

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10.000 K 20.000 K 35.000 K 65.000 K

15.000 K 25.000 K 44.200 K 81.000 K

20.000 K 22.000 K 23.000 K 100.000 K

Team of 130+ people across 5 officesCross platform specialists since 2005

400+ apps -> past 12 months

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Lorem Lorem ipsum Lorem dolor Sit amet

10.000 K 20.000 K 35.000 K 65.000 K

15.000 K 25.000 K 44.200 K 81.000 K

20.000 K 22.000 K 23.000 K 100.000 K

More than 100 brands and agencies have put their trust in us.

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How to buy mobile servicesHow do you choose a mobile service provider?What to consider?

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Having a mobile strategy?

How are you prioritising... branding? Customer engagement? Customer loyalty? Lead generation? M-commerce?...

What are your success criterias... Number of Downloads? Usage? Coupon redemption? In-app sales?...

Do your homework. Prepare for the brief and define measurable objectives

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Define Project Scope.

Content. What is to be produced?

Is it a one-off campaign or a service that lives over time? Road map for future development?

Where will the app be used? At home, the store, work place or on the go?

Can we supply all necessities from our side? Graphical assets, Technical capabilities – CMS, Feeds, Backend etc., Internal resources, Budget

What does it take? What platforms? Going mocial? Deadline? Budget?

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Budget.

Development

Distribution plan

Maintenance

Statistics reporting

Internal resources

Consider budget for...

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Managing expectations.

Communicate well your level of experience

Create clear and concrete briefs

Go into detail

Pay for insights

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Find a supplier you can partner with for long.

Capacity to deliver. Is the competence there?

Capacity to deliver on time and within budget.

Request several customer references. Try the apps yourself.

Set concrete criteria’s for comparison.

Compare mock-ups for visual experience & UI.

Compare offered platforms and number of OS versions. 1

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Make costs comparable.Cheap might end up expensive.

Project management.

API creation or guidance for server side dev.

Are back-end solutions for feeds, image scaling or CMS etc. needed/included?

App store publishing. Included?

Translations if it’s a multinational app

QA testing

OS Versions and device reach

Security on delivery: Back-up in case the developer gets long term sick 1

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Typical pitfalls

Some missions may require an expert.

User Journey (UJ) design.

User Experience (UE) design.

Back-end integration.

New technologies (AR/ 3D, etc.)

Don’t be cheap at the wrong end

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Demand Quality Assurance and thorough testing.

Are test cases used and who writes them?

Compare number os OS versions supported and tested

How is testing carried out? Manually on devices or on emulators? Automatically?

Expected testing effort in man days?

Don’t be cheap at the wrong end

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Operations and Maintenance.

Is operations and maintenance offered at all?

Bug fixes included?

Response and resolution times?

Upgrades to new OS versions?

What happens in the long run

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Flavia de San Juan Shannon Account Manager

fb@goldengekko.com