How to be a Ninja at Cross Promoting Your Apps

How to be a Ninja at Cross Promoting Your Apps

Puneet Yamparala, App Entrepreneurs Association


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In today’s crowded app marketplace, gaining and retaining a strong user base can be a very difficult feat for

app developers.


If you are serious about the success of your apps, you should have more than one app available. If all of your

apps are targeting the same audience, there is a huge ...


… opportunity for cross promotion. Even if your app is available for free, with no revenue model, cross

promotion can serve as a great first step toward future …


… apps that will generate revenue. This article will break down the most effective ways to ensure that you are

getting the most out of cross promotion within your apps.


Networking With Your Peers


If you are promoting your apps within themselves, your audience is already limited. It is best to connect with

other developers and promote each others’ apps.


Collaborate: If you are new to the app business, you can reach out to other developers who are targeting the same

niche and offer a partnership.


Cross Promotion Networks: There are a number of existing networks available to developers who are

interested in cross promotion, each with their own set …


… of rules and functions. Popular networks such as Chartboost, Tapdaq, Tap for Tap and Taptica have helped

countless developers cross promote their apps.


Getting Your Users’ Attention


The first step to successful mobile cross promotion is improving the visibility of your app. This can be achieved

through App Store Optimization (ASO).


One key component for visibility in the App Store is your app’s description. The description should leave an impact

on your users in its first three lines. Here are some …


… Important things to mention in your descriptions first three lines: If your app has been featured or has ranked in

the Top 5 of the Kids Category in the App Store.


Simply put, if Apple picked it, it must be a good app.• Positive reviews from the print press

• Positive reviews from popular app blogs


• Any awards your app has received. Additionally, you should aim for users to immediately

recognize your brand.


One way of doing this is to include your brand in the app’s icon and/or in screenshots.


Keeping Your Users Engaged


The second step to successful mobile cross promotion is user retention. There are a number of tools that you can

use to keep your users engaged within your apps:


Buttons Cross promotion buttons can be placed within your app. They should link directly to a gallery of your other apps.


These buttons serve as a means of generating revenue from your existing user base by giving your users easy

access to your entire portfolio of apps.


Your buttons should be inviting and easy to spot to attract your user’s attention. Buttons should also say exactly what they do (example: “More Apps,” “Free Apps”).


BannersLike cross promotion buttons, banner ads can be placed

within your app. Banners are supported by many different publishers, …


… and have a format that is standardized by the Internet Advertising Bureau (IAB) and the Mobile Marketing

Association (MMA). Additionally, …


… the banner format is flexible, and offers a number of different targeting and data segmenting options. They can

be purchased easily …


… and at a low cost, making them an available tool for many developers with low advertising budgets.


Increasing Your Number of Clicks


There are two approaches that you can apply to increase the number of clicks on your cross promotion page:

Focus on appeal


This approach involves presenting an app in the bestpossible way by including:

• An attractive feature image


• A description of the app that explains why the app isgood for the user

• A clear call to action, including a …


… nice download in the image • A rotating featured app template

Focusing on choice


This approach involves checking which of your apps is most popular, and changing the ways in which you

present …


… your less popular apps (icon, title, layout). Aim for the user to feel like they are trying to create a collection of apps; they will seek out the app they do not have yet.


Whichever approach you choose, make sure your selection is relevant to the current audience of your app.

For example, if your app is for children 5 and under, …


… don’t promote teen apps. Try out different types of cross promotion campaigns based on your users’ age

group


Using the Parental Gate


To be featured in the “Kids” section of the App Store, your app must have a parental gate. Parental gates are used in

apps to prevent children from making purchases or…


… following links out of apps to websites. The presence of this parental gate could significantly decrease your

conversion and drop off rates. If you are developing an …


… app for kids, you must take every necessary precaution to ensure that you are complying with children’s privacy laws, such as the Children’s Online Privacy Protection Act

(COPPA).


You must also verify that all of the content provided in their apps and videos is kid-friendly.

There are a number of ways in which app developers …


… can use cross promotion to their advantage. The key is to determine which strategy to use based on their apps,

their audience and their overall objectives.


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How to be a Ninja at Cross Promoting Your Apps