Upload
nasscom-product-connect
View
3.631
Download
4
Embed Size (px)
DESCRIPTION
How Startups and Emerging companies can benefit from Social web and Enterprise 2.0
Citation preview
How Startups and
Small Indian
companies can
Benefit from Social
web and Enterprise
2.0
Young Company!
you already focus on
Web applications
then, what are you
looking for?
but, everything seems to
change
which is Good.
Big companies already
do all the old stuff well
and in good scale
*I* What is this New
Web?*II* What does this mean
for us?*III* Why is it
Challenging?
so, let us look at
What is this New Web?
*I*
New style of working
user participation & peer production, not justpublishing
Social Media Applications
Mashups
Syndication
Composite Applications
Widgets; Flash,
JavascriptMicro Applications
Facebook PlatformSocial Networking Applications
OpenSocial PlatformShindig: Apache open source implementation of the OpenSocial and gadgets specification
Open APIs & Web
Services
Web 2.o Online
ServicesApplications for consumers
… remember companies used to make productsfor desktop users?
Web Oriented
Architecture
WOAWeb2.0 + SOA
Enterprise 2.0• Discussions
• Links
• Documents
• Forums
• Polls
• Calendars
• To-do lists
• Pages (wiki)
• Blogs
Social design, Enterprise Ready
Semantic Web
The emerging Web 3.0
What does this mean
for us?
*II*
1.
Massive opportunity to
specialize and grow on
fast trackBlue Ocean Strategy
2.
Market New products
& service offerings
inexpensivelyPR 2.o, Blogs, Word of Mouth
3.
Beat the downturn,
commoditization and
Market pressuresThe same old business will it work?
Why is it Challenging?
*III*
Competency bar is
moving up
A
Strategy needs
understanding of
distribution models
and uptake of new
offerings
B
Limited expertise outside the Silicon Valley
Marketing is changing
faster than ever
Having a website is now hardlyinteresting for prospects
C
No longer just
Usefulness, it’s the
Experience that
matters
A very 90’s design and web experience
cannot work
D
Invest little to gain a
standing
E
so, what’s that frog ;-)
Thanks
Our new product …
adding the “social
twist” to
web and enterprise
applications
Jay Pullur
web 2.0widgetsfacebook appsopensocialenterprise 2.0semantic webajax, ruby, REST
Nasscom Emerge
Forum
Thanks for inviting
New Delhi, 12 sep 08