mailto:contact@spiral16.com?subject=Interested%20in%20Spiral16

Company Overview

Spiral16 was founded in 2007 by technology business leaders who have been working in Internet and data- source software development for over 15 years.

Spiral16 has partnered with marketing agencies and global brands within diverse industries.

We Can HelpYou can spend all day looking through the sand to find gold on

the beach.

Why waste your time sifting through every grain of sand yourself?

Let us do the heavy lifting.

Let Spiral16 be your Internet metal detector.

How can you benefit?Our clients use online data from Spiral16 to help their businesses:

Monitor brand reputation

Gather competitive intelligence

Measure campaign effectiveness

Manage crises

Engage communities and customers

Identify sales targets and close new business

Develop unique metrics for strategy building

We Capture More DataThe Web is the largest unstructured data set in human history.

Spiral16 monitors digital content from:• Top 12 million English-language blogs

• Top 2 million English-language message boards/forums

• Traditional and new media news sources

• Microblogs such as

• Public-facing pages from social networking communities such as

• RSS feeds and online aggregators

• Comments from around 1 million blog and news sources

• Video sites such as

• Shopping sites and customer/product reviews

• Photo sites such as

• Corporate and company websites• Reference and directory websites• Whitepapers and case studies

We give you the Relevant WebThe Internet is a big place—a Google search won’t cut it.

Spiral16 analyzes and organizes the mass of online unstructured data so you can make sense of it.

data

Our Methodology The most efficient way to gather business intelligence

Dedicated account manager helps set up, test, & implement client topics

Assistance with training, product development needs, day-to-day insight

Our professional services team offers data analysis, interpretation, and reporting

Collecting DataStep One: Our data analytics team works with the client

to determine the goals and objectives of your project.

This helps Spiral16 better understand the results you are looking forand it helps educateyour company on the Spiral16 toolsetin the event that you decide to handle project setup on your end.

Collecting DataStep Two: Setup and run test queries to determine how

to narrow focus for accurate, relevant results.

Our analytics team can help you avoid common false positives and unintended matches.

Collecting DataStep Three: Vetting the initial pool of results to

determine the best semantic composition examples and most relevant results.

This important step trains the automated system to look for URLs with semantically similar content.

Listen strategicallySemantic analysis provides valuable market research.

Understanding customer behavior is key to creating effective marketing campaigns.

Find relevant discussionsand learn the languagethey are using.

Breaking down and analyzing word composition helps companies:

1. Manage brand identity2. Discover trends3. Identify business challenges 4. Understand what words are

used most frequently when discussing your brand

 

Identify InfluenceEveryone is talking, but who is driving conversation?

Spiral16’s industry-leading 3D visual mapping helps you find and target key influencers.

Measure the true reach of a message.Identify the most influential conversations.Prioritize your engagement opportunities.

Analyze Sentiment

Average sentiment: Looking at the entire URL, an average sentiment score is determined.

Overt sentiment: If specific text excerpts are overtly positive or negative, the system will automatically deliver these results to the dashboard.

Spiral16 semantically analyzes every URL twice to determine two kinds of sentiment.

Sentiment Enforced by Proximity

Each sentiment extract that is returned is correlated against the piece’s proximity to the keywords in the query.

These samples come from the same URL.

The one on the left has overt sentiment extracts without any relevancy to the topic (“Sears”).

Our query-enforced sentiment on the right ensures a more accurate sentiment sample.

Superior Quality of Data

• Less spam, more relevant results

• Wider breadth of data—captures more detail about web pages

Spiral16 is not limited to RSS feeds as a data source.Our crawler discovers results and correlates against public

search engines to judge search rank and relevancy.

Flexible Process to Support Your Needs

• Account services and data analytics

• Ongoing insight management

• Professional services

mailto:contact@spiral16.com?subject=Interested%20in%20Spiral16