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Made By Christopher Trotzuk HOW SOCIAL NETWORKING IS A POSITIVE FORCE FOR CONSUMERS By Christopher Trotzuk

How Social Networking Is A Positive Force For Consumers

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This is my powerpoint passion project.It is on how social networking is a positive force for consumers.

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Page 1: How Social Networking Is A Positive Force For Consumers

Made By Christopher

Trotzuk

HOW SOCIAL NETWORKING IS A POSITIVE FORCE FOR

CONSUMERSBy Christopher Trotzuk

Page 2: How Social Networking Is A Positive Force For Consumers

When You Have A Problem With A Company What Can You Do??!!

Made By Christopher

Trotzuk

Page 3: How Social Networking Is A Positive Force For Consumers

CALL CUSTOMER SERVICE HOT LINE

Made By Christopher

Trotzuk

Page 4: How Social Networking Is A Positive Force For Consumers

See Customer Service At Their Store

Made By Christopher

Trotzuk

Page 5: How Social Networking Is A Positive Force For Consumers

Made By Christopher

Trotzuk

Page 6: How Social Networking Is A Positive Force For Consumers

Today We Now Have More Options

Made By Christopher

Trotzuk

Page 7: How Social Networking Is A Positive Force For Consumers

These Options Use Social Networking Sites Like........

Made By Christopher

Trotzuk

Page 8: How Social Networking Is A Positive Force For Consumers

Free social networking micro-blogging service Lets users read and send “tweets” Tweets =Short text based post Tweet is under 140 characters People subscribe to their friends,

become their followers

“TWEET”Made By

Christopher Trotzuk

Page 9: How Social Networking Is A Positive Force For Consumers

Good For Consumers Because......

Made By Christopher

Trotzuk

Page 10: How Social Networking Is A Positive Force For Consumers

DJ Waldow never thought it would be possible to sell his home due to the economy

Thought and tweeted "Is it possible to leverage power of Twitter to

sell our house?"

Tweet Estate

Made By Christopher

Trotzuk

Page 11: How Social Networking Is A Positive Force For Consumers

Tweeted link, where house’s info was Week later 400 people clicked the link

to his house site He sold his house in record time: just

over a week

Tweet Estate

Made By Christopher

Trotzuk

Page 12: How Social Networking Is A Positive Force For Consumers

Selling DJ’s House Is Just One Thing Twitter

Does

Twitter’s Main Purpose Is To Spread The Word About Anything And

Everything Made By

Christopher Trotzuk

Page 13: How Social Networking Is A Positive Force For Consumers

Look at this next picture. Everyone here is connected in some way. One person tweets something and then their followers re-tweet it. The word spreads fast with twitter

Made By Christopher

Trotzuk

Page 14: How Social Networking Is A Positive Force For Consumers

Made By Christopher

Trotzuk

Page 15: How Social Networking Is A Positive Force For Consumers

Example of a tweeted story

Made By Christopher

Trotzuk

Page 16: How Social Networking Is A Positive Force For Consumers

Video sharing website Wide variety of user filmed video content, movie clips, TV shows and

music videos Most of the content on YouTube has

been uploaded by regular people A huge part of YouTube is when users

post videos of themselves for their video blog

Made By Christopher

Trotzuk

Page 17: How Social Networking Is A Positive Force For Consumers

Good For Consumers Because......

Made By Christopher

Trotzuk

Page 18: How Social Networking Is A Positive Force For Consumers

Dave Carroll: Musician Flew United Airlines, saw outside plane,

flight crew threw his guitar case on ground

When he got case, guitar neck was broken United denied they broke it and would not

pay to fix $2500 guitar Dave took action so his band made a song

about their bad experience

Made By Christopher

Trotzuk

Page 19: How Social Networking Is A Positive Force For Consumers

Posted on YouTube, has 7.5 million views

After video became viral, United apologized, offered his band free flights

Band estimated fan base gained 20XClick Video To play

Made By Christopher

Trotzuk

Page 20: How Social Networking Is A Positive Force For Consumers

Social Networking News Site Made for people to discover/share content from anywhere on the internet

Users submit links and stories for other to “digg” which means to like

Made By Christopher

Trotzuk

Page 21: How Social Networking Is A Positive Force For Consumers

Good For Consumers Because......

Made By Christopher

Trotzuk

Page 22: How Social Networking Is A Positive Force For Consumers

Best Buy has amazing deal on site!!!

Matt’s Best Buy Experience

Made By Christopher

Trotzuk

Page 23: How Social Networking Is A Positive Force For Consumers

Matt orders 5 online When gets to store for pickup, manager tells him order has to be

cancelled because of pricing change Didn't notify Matt, law states they have

to honour order Manager says you are not leaving the

store with the flash drives Manager cancels the order right in front without Matt’s say so and makes

him leave store Phoned customer service, went to customer service at store and wrote a

letter Used social networking to his

advantage...

Made By Christopher

Trotzuk

Page 24: How Social Networking Is A Positive Force For Consumers

• Wrote story on consumerist.com• Posted link on Digg.com

• Technology Podcast Diggnation talked about story• Very bad press for Best Buy, sent Matt $100 giftcard

Click video below to play

Made By Christopher

Trotzuk

Page 25: How Social Networking Is A Positive Force For Consumers

Worldwide social networking sites

Put together because of many similarities like..

Allows you to add friends, send messages, update your personal

info or space and lots more You can even join networks and

groups/pagesMade By

Christopher Trotzuk

Page 26: How Social Networking Is A Positive Force For Consumers

Good For Consume

rs Because..

....Made By

Christopher Trotzuk

Page 27: How Social Networking Is A Positive Force For Consumers

Customer Help On Facebook? When people have good or bad

comments with companies they should join groups on Facebook

They can tell other consumers their experience

Look at this post Mike made on Best Buy’s page

He got help, but he now knows Best Buy cares

Made By Christopher

Trotzuk

Page 28: How Social Networking Is A Positive Force For Consumers

Made By Christopher

Trotzuk

Page 29: How Social Networking Is A Positive Force For Consumers

Companies like Best Buy for example have fired employees based on a lot of user responses

They have also found out how to run their company better by reading posts on...

Good For You And Them

Made By Christopher

Trotzuk

Page 30: How Social Networking Is A Positive Force For Consumers

Aren’t you glad you got so see this awesome presentation?

Now you will know what to do after Best Buy says they won’t give you your product that you ordered online because of a last

minute price change.

Made By Christopher

Trotzuk

Page 31: How Social Networking Is A Positive Force For Consumers

“TWEET”With

Made By Christopher

Trotzuk

Page 32: How Social Networking Is A Positive Force For Consumers

Join A Group Or Be A Fan

With

Made By Christopher

Trotzuk

Page 33: How Social Networking Is A Positive Force For Consumers

Digg A StoryOn

.comMade By

Christopher Trotzuk

Page 34: How Social Networking Is A Positive Force For Consumers

Make A Video Blog

On

Made By Christopher

Trotzuk

Page 35: How Social Networking Is A Positive Force For Consumers

Now You Know Why Social Networking Is A Positive Force

For Consumers

Made By Christopher

Trotzuk

Page 36: How Social Networking Is A Positive Force For Consumers

Thank You For

Watching

Made By Christopher

Trotzuk


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