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Today, more than 94% of all recruiters use social media to recruit top talent and so how do you stand out in this new world of job search?
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How Social Media Has Changed The Job Search
& Recruiting Forever
By Quinn Devery @qdevery
Times Have Changed
1980’s 1990’s Today
So Has the Job Search
Then… Now…
No Wonder You’re Frustrated
But We’re In Luck Because…
33% Say Finding Talent Will Be Their Biggest Challenge in 2013
Wages Are On The Rise
So Where All The Jobs?
The Top Sources Of New Hires
But The Top Quality Sources Are…
Which Networks Are Recruiters Favoring?
But Why Is Social Media So Popular?
80% Say Passive Candidates Are The #1 Benefit
Jobs Postings Get Tons of Applicants
So What Social Networks Should You Use?
Top Social Networks For Job Seekers
1. LinkedIn 2. FaceBook 3. Twitter 4. Google+ 5. Blogging
Pick Three…
Not Just A Digital Version Of Your Resume
Social Technographic Profiles
• CREATORS– Posts blogs • CRITICS– Writes reviews & ratings • COLLECTORS– Follows & votes on content • JOINERS– Maintains profile on SM sites • SPECTATORS – Reads, watches, & listens • INACTIVES – None of the above
It’s An Extension Of Human Interaction
The Top Career Social Network
LinkedIn DON’Ts
• Never send invites un-edited
• Do not use “Rockstar” & “Ninja”
• Spam people
Welcome To The Twitter-verse…
Twitter DOs
• Follow your industry & interests
• Use it as a jumping off point
• Don’t be overly professional
• Follow Job Twitter Handles
Follow Job Search Thought Leaders…
Twitter DON’Ts
• Engage in shameless self promotion
• Only retweet what others say
• Post to much personal information
1.1 Billion And Counting…
FaceBook DOs
• Check your privacy settings
• Follow target companies
• Network with friends
FaceBook DON’Ts
• Avoid illicit references
• Alcohol References
• Spelling
• Inappropriate pictures
Sometimes You Just Have to…
Pull The Plug
1. Get out
2. Meet some people
3. And network
Tying It All Together…
1. Select your target networks 2. Improve your profile 3. Follow the DOs & DON’Ts 4. Be human 5. Pull the plug
Top 5 Q-Tips
1. I’m targeting every company 2. I can do anything 3. The Yellow Test 4. Don’t forget about job boards 5. Tell your network 6. I don’t know everything…just ask my
wife
QUESTIONS?
Sources
• North American Staffing and Recruiting Trends Report 2013 – Bullhorn • How to Effectively Use Twitter as a Job Search Resource – Mashable • Job Hunting? Here are 10 social media tips to help you stand out – Visual.ly • 2013 Recruiting Channels Survey – Software Advice