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Lin Lin, Sr. UX Researcher
EBSCO Information Services
UK EDS Conference 2016
July 7 , 2016
How Search Results Became “The New Black”
OUR PROJECTS
Secondary Research
Literature review of elementary,
middle, high school and
college/grad school search
habits.
Video Diary Study
High school students
demonstrating their
research habits.Contextual Inquiry
Participant-driven sessions
with high school, college
and graduate students.
Participatory Design
College students working in
teams to design their ideal
search experience.
User Testing
Wireframe feedback &
prototype testing for important
aspects of the search
experience.
How Students Make Decisions
Learning about topic
Times cited is used as a proxy for
importance.
How Students Make Decisions
Library/EDS
Scanning for search terms
Scanning for secondary terms
Skimming through snippets
Source info is used as a proxy for
credibility
Filtering VS New search
Title includes search term
Description includes secondary terms
Abstract signals relevancy
“Gold Standard”
Meet “Page Parking”, The New Pogo-Sticking
NNGroup Nov 2015
Search Results: “The New Black”
Once a pass-through to the detailed record, students are now using search results as a point of triage.
From finding sources, to weeding & narrowing
Laptop stays open for the duration. Word document becomes the working inventory, then the paper.
Opening new browser tabs for possibilities (“page
parking is the new pogo-sticking” – NNGroup).
Search Results: One Size Does Not Fit All
Search results preferences of non-librarians differ greatly from those of librarians. Non-librarian users (public library patrons, students) gravitate towards results lists with titles that had more exact matches of their search terms. In contrast, librarians appeared to prefer a more “well-rounded sample” for a results list.
To students and library patrons, a “good result” means seeing their search term repeated in the items of the title on page 1 of results.
Non-librarian users appear to be seeking general overviews in search results, and are less satisfied with a search result that shows items that are “too specific, too quickly.”
Some users preferred historical aspects of
the topic, while others preferred articles
that relates to current times.
(One Size Does Not Fit All)
Results that are too specific on the first
page are not helpful.
Participants were looking for overviews.
Teacher tenure results about specific
lawsuits were not relevant to many
participants.
UP NEXT:
FACULTY CONTEXTUAL INQUIRY
EBOOK RESEARCH
Faculty and student referrals needed
Contact [email protected]
How To Partner With Us
Be a partner in an EBSCO research studyWe partner with you to take a deeper look at a particular audience or question. Whether it’s co-developing a survey or engaging as a contextual inquiry institution, there are many opportunities.
Collaborate on a custom research project with usWe’ve worked with individual institutions to conduct user testing on their EDS implementation, resulting in a set of findings that helped optimize usability. We can conduct a survey together. We can conduct in-person or remote webinars. Customized to suit your needs.
Let us help with your library website redesignWe’ve learned how students are navigating library websites. We can help as you undertake changes to yours.We will use usertesting.com and share best practices based on similar institutions.
Let us provide you with dataLet us provide you with information about your EBSCO product usage, including search terms, key usage stats and more. Secondary research reports also available.
Contact [email protected]!
