Upload
sp-home-run-inc
View
8
Download
0
Embed Size (px)
Citation preview
How IT Buyers Make Data Center Purchase Decisions
A data center sales team must understand buyer behavior and use that information to create a strategic and effective marketing campaign
Courtesy of SP Home Run Inc.
Replace this box with the image from the blog post
To gain more clients, sales must know how buyers
research and make purchasing decisions
Courtesy of http://www.SPHomeRun.com/ITSC
Consumers buy products/services for one of two reasons:
Solve a problem Increase pleasure
Courtesy of http://www.SPHomeRun.com/ITSC
According to Social Media, 78% of consumers rely on social media to making a
buying decision
Courtesy of http://www.SPHomeRun.com/ITSC
69% of American consumers use the Internet to read reviews before
buying goods or services
Courtesy of http://www.SPHomeRun.com/ITSC
People still value word of mouth when making purchase decisions
Courtesy of http://www.SPHomeRun.com/ITSC
Consumers have a firmer attachment to a product/service if their friends or
colleagues are loyal to it as well
Courtesy of http://www.SPHomeRun.com/ITSC
Does your data center understand how IT buyers research and make
purchasing decisions?
Courtesy of http://www.SPHomeRun.com/ITSC
Let us know in theComments
section below
Courtesy of http://www.SPHomeRun.com/ITSC
LEARN MORE
IT Sales Has Changed. Is Your Team Living in the Past?
© SP Home Run Inc. SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.
Listen to the Full Webinar Recording Now at
http://www.SPHomeRun.com/ITSC