Social media: knowledge sharing tool

Pillars of social media

ContributionUser generated content

CommunityHarness power of crowd

CollaborationParticipation

=Open social network

Social media a tool to amplify IFAD’s work

• Listen and give• Engage in real time interaction

• Involve and participate

IFAD social reporting blog

• Share knowledge in a fun & engaging manner

• Report live from:– Missions– Events and conferences

• Share insights & experience

http://ifad-un.blogspot.com

Why blog?

• Replace BTOs by blogs• Integrate photos, videos and powerpoints in

one single place: a blogpost• Keep colleagues informed of your activities• Join the IFAD bloggers community

Why does IFAD have a Facebook page?• New way of reaching out &

communicating• Share rural development &

agriculture related info• Engage with younger

generations• Host virtual chats• Answers queries• Listen to chatter http://www.facebook.com/pages/ifad/107399

332627995?v=wall

What is the value of Twitter for IFAD?• Share IFAD messages and

news instantly• Share rural development

& agriculture related info• Report live from events

and missions• Host virtual chats &

engage in conversation• Listen to chatter http://www.twitter.com/ifadnews

Helen Clark: UNDP administrator tweeting one of the Rural Poverty Report video testimonials

Bonding with other development actors: IFAD tweets going viral

Tweeting about smallholder farming at a major event such as World Economic Forum

Bonding with other development actors: IFAD tweets going viral

We Can End Poverty, a prominent poverty reduction organization, tweeting about joint FAO, IFAD, ILO gender publication

Bonding with other development actors: IFAD tweets going viral

IFAD work in action: Power of video

• Over 200 videos, ranging from:– Corporate documentaries

broadcast on BBC, CNN– Documentaries produced by

projects– Interviews– Video news releases– Public service announcements

http://www.youtube.com/user/IFADTV http://ifad.blip.tv

Why has IFAD adopted social reporting?• Mix of journalism,

facilitation and social media

• Knowledge sharing method

• Allows people not present in the room to follow an event or activity

Social reporting from events: some examples

Social reporting from events: some examples

Impact of social reporting: Rural Poverty Report launch: 6-7 Dec• 467,166 people reached via

Twitter• Blogposts read by 943 people• Facebook entries shared with

more than 8550 people• Videos viewed by over 1250

people• Hosted two virtual chats on

Facebook and Twitter

Impact of social reporting: Smallholder agriculture conference• 190,000 people reached via Twitter• Engaging interaction on Facebook, fan

question posed during sessions • Three blogposts, including an interview

with Sir Gordon Conway http://ifad-un.blogspot.com/search/label/ndsa

Become a social media citizen

Join the IFAD social reporting team

• Now that you’ve “seen” the value of social media:– Join the IFAD blogger and Twitter team– Contribute to IFAD’s Facebook page– Report live from your missions and event

• You’re just an email away. Send an email to Roxanna Samii (r.samii@ifad.org)

And remember the 10 commandments of social media • Thou Shalt Blog (like crazy). • Thou Shalt Create Profiles (everywhere). • Thou Shalt Upload Photos (lots of them). • Thou Shalt Upload Videos (all you can find). • Thou Shalt Podcast (often). • Thou Shalt Set Alerts (immediately). • Thou Shalt Comment (on a multitude of blogs). • Thou Shalt Get Connected (with everyone). • Thou Shalt Explore Social Media (30 minutes per week). • Thou Shalt Be Creative (go forth and create creatively)!

Source: Fast Company at: http://bit.ly/VxXPB

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Social media: knowledge sharing tool