How Do You Draw Attention To Your

Electronic Display

Often business owners are battling with the same issue. They have spent plenty of money on a

sign but still aren’t getting the business they expected.

There are plenty of reasons that this can happen. Regrettably running a business isn’t as simple

as putting up a sign and the customers come flocking in with bills-in-hand. The first step is

you need to get them in the door, but then you need to get them coming back.

Maybe your business had a huge grand opening but now

industry has tapered off. If that’s the case, it may not be

your electronic display. Usually your grand opening comes

with lots of flair, specials, one-of-a-kind events and lots of

other promotion (they have a transportable giant LED full

color display that they bring out for our customers grand

opening to help them hit the ground running). So one

time all of that additional jazz is over with business will naturally taper off.

Outside of your management issues, look to promotion. Your best promotion will be your

electronic display, so what are you able to do to your electronic display to make it more visible?

Simple solution is to insert neon. Yes, LEDs have taken over the business but you'll be

surprised how efficient neon is at pulling in business.

Look at your storefront. Is the electronic display effective from a promotion standpoint? The

City of Fort Worth describes effective signs in their Downtown Design Review Board

guidelines. They make the following observations (and these are nice ones!):

Materials and colors ought to contribute to legibility and visual appeal.

An electronic display with a brief, succinct message is pretty & straightforward to read.

Contrast between the colors of the background & the letters or symbols makes the sign simpler

to read.

Symbols & logos on signs, identifying the business, add interest to the street, are quickly read,

& are often recalled more basically than words.

These are excellent guidelines to keep in mind when you are thinking about your storefront,

your sign & your logo. A lovely sign company ought to help you generate an effective sign. But

don't trust them much. Lots of sign company employees are as inexperienced with signs as you

are.

When looking for advice, discover a sign company that has been in business several years. See

in the event that they have creative ideas, distinctive products & a pursuit towards leading edge

know-how. Every year there's new products out that can help you stay visible to your

customers.

Keep in mind, your best promotion will always be your storefront.

About the Author: Adtronics is the name behind some of the most recognizable signs in the

world, with systems installed in commercial applications as well as stadiums worldwide.

Adtronics has been designing and manufacturing high-quality electronic signs since 1983. We

have an expert staff of engineers with over 25 years experience in providing the best in display

technology and service.

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