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http://ITSalesSecrets.com SUMMARY SLIDES: Locally-owned computer support services often have to compete directly with Best Buy for Business and Geek Squad. What should be said to win the sale? Copyright (C) SP Home Run Inc.
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SPHomeRun.com
How Computer
Support Services
Can Sell Against
“Best Buy
for Business” Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com Source: iStockphoto
SPHomeRun.com
In this Post, You’ll
Learn How to Sell
Against “Best Buy
for Business”
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Points that Should
Come in Quite
Handy the Next
Time a Prospective
Client Asks,
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“Why Should I
Hire Your Tiny
Little Company
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When I Can
Contract with
Best Buy for
Business?”:
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1. Best Buy for
Business Doesn’t
Actually Provide
Computer Support
Services
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2. “Commercial-
grade Product
Assortment” Is
Largely the Same
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3. Best Buy for
Business Attempts
to Transfer its
Brand Equity to
Geek Squad
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4. Best Buy for
Business and Geek
Squad Both Have a
LOT of Fixed
Overhead to Cover
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5. Geek Squad’s
Staff Doesn’t
Always Come Out
On Top
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6. Build Your Own
Partner Network
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7. Most of its Value
Proposition Centers
on Installation and
Troubleshooting
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There are Still a
Number of Gaps in
the Best Buy for
Business/Geek
Squad Partnership
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That Leave Plenty
of Opportunity for
Independently-
owned Computer
Support Services
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What Do You Say
When Prospective
Small Business
Clients Ask
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How Your Firm
Compares to Best
Buy for Business
and Geek Squad?
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Please Share Your
Tips, Hints, and
War Stories in the
COMMENTS
Section Below
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Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Source: iStockphoto
Recommended Reading:
Seven IT Sales Secrets
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