How cloud computing can help your business increase revenue and profits

RAINMAKERRAINMAKERHow cloud can turn you into a

Leading adopters of cloud computing are enjoying greater sales and profits. The pacesetters in cloud computing—the top 20%—are already almost doubling revenues and boosting gross profits by up to 250%*.

Here’s how you can do it too:

How cloud computing can help your business increase revenue and profits

Spot and exploit profitable future trends early

Pioneering cloud businesses leadingthe way: • Are 170% more likely to use analytics via cloud to derive insights for better business decisions.• Consist of more than 50% who use cloud to integrate & apply mobile, social, analytics & Big Data.

15o22o

22o27o

22o24o

18o24o

22o27o

16o21o


Use real-time data via cloud

Follow the example of construction company VCC, who has worked withIBM to develop systems to share and use real-time data throughout the business. This has helped them:• Identify and act on new opportunities.• Gain a 40% YOY increase in new businesses.• Improve executive decision-making.• Save 400 employee-hours monthly.• Shorten sales cycles.• Eliminate 3-day project feasibility study time lags.


Serve customers better to drive profits higher

The leading users of cloud computing are 136% more likely to use cloud to reinvent customer relationships.


Develop innovative solutions

Here’s a great example from German clothing retailer Gewandhaus Gruber:a fingerprint-based customer loyalty scheme developed with IBM that: • Earned 15% of its annual revenue in just 6 months totalling €2.6 million.• Saved €100,000 in operational costs compared to card-based schemes.• Increased revenue by 4%.


Create collaborative technology

Language services business Berlitz, worked with IBM to create a global workforce platform called SPACE to help its people share and collaborate. The solution enabled Berlitz to:• Identify and apply effective local educational content and approaches to the business globally.• Transform itself from a regionally-based operation to an agile, global one.• Develop higher-quality products, faster.


Place cloud at the heart of your business

As cloud computing is being deployed across business functions, its capabilities will only get more important in driving sales, profits and efficiencies:• 66% of pacesetters are using cloud to strengthen relationships between IT and lines of business.• Cloud’s strategic importance to decision-makers (CEOs, CMOs, finance, HR and procurement executives) will double from 34% to 72% over the next three years.

http://www.ibm.com/cloud-computing/in/en/

https://www.facebook.com/MidmarketIBM

https://www.twitter.com/theforwardview

http://linkd.in/19cQ1eP

http://www.theforwardview.com/

SMARTER PLANETSMARTER PLANETThis is cloud on a

Technology

How cloud computing can help your business increase revenue and profits