How can Location Based Services benefit today’s enterprise?

How can Location Based Services benefit today’s enterprise?

A Do Big Webinar presented by Tata Docomo Business Services in association with ITNEXT

Presented by Rohan Verma, Director – MapmyIndia23rd Sep, 2015

© CE Info Systems Pvt. Ltd.


Agenda

• Executive Summary

• What is LBS and how does it work?

• What different LBS can enterprises leverage for their benefit?

• Where can it be used?

• How can it be leveraged?

• Q&A


Executive Summary

• Enterprises – across industries and size – and Enterprise users – across departments and functions – have objectives and requirements that can be addressed through maps and location technologies.

• After understanding objectives and knowing the capabilities of various LBS products/solutions, Enterprises and Users should start by location-mapping their data, and then proceed to leveraging location technologies to serve their needs.


What is LBS? What are its components?

Map & Data Products

LBS/GIS Software

GPS Devices/ Hardware

Map & Data Services

Application Solutions

Hardware Solutions

End to End GIS/GPS/LBS Systems Integration

Third Party Technologies

Map & Data Products


Evolution of mapping technology (in India)

Car Survey with Video with GPS

Sync

• In house video processing & data extraction

High resolution satellite

imageries

• Drive Survey through Vehicle mounted GPS Devices

Handheld GPS

Devices

• 2.5 meter resolution satellite imageries

Low accuracy

GPS

• Low Resolution Satellite Imageries

Paper Sources

• Foot Survey• Manual

measurement with tapes


What does a Map & Data product consist of?

Quarterly Map Data Releases


Administrative Layer Group in Map Data

India International Boundary

State/UT Boundaries including 29 states and 7 Union Territories

District Boundaries – all 640 in number

Sub-district Boundaries – 5965 in number

Town Boundaries defining municipal limits - 7933

Ward Boundary for towns

Villages, both as points and boundaries –648,000

Villages & Towns as listed in census of India 2011 were placed t the centroid of the main habitation

as observed on high resolution satellite imageries

Taking reference form census of India handbook sub district boundaries were digitised ensuring that

it covers corresponding villages/towns

Sub districts where then grouped to create district boundaries

District boundaries were grouped to form state boundaries

Sub districts/district/state boundaries are fine tuned using GPS data of roads at borders time to time

Updated in accordance with Census 2011 data


Transportation Layer Group in Map Data

Millions of road kilometers covering the length & breadth of India

Rail Network covering including Metro & Local and 1000s of stations

Connecting every address in urban and every village in rural India

Bus routes in major cities for multi-modal transportation

Comprehensive attribute data for road navigation


Land Cover Layer Group in Map Data

Water BodiesNala & DrainStreamCanalRiverPondLakeReservoirSeasonal WaterSalt PansMuddy AreaBaySea and OceanBack Water

Green CoverForest - Low DensityForest - Medium DensityForest - High DensityGolf Course Urban Park Race Course Rural Open GreenUrban Open GreenNational Park & Wildlife Sanctuary

Open Area

Airport & Helipad AreaBeach & Sea Bed AreaGeneral Open AreaDesertRoad & Rail Network Associated Land

Land cover maps for India with major categories and sub categories

Seamlessly integrated at all scales

Built-up AreaResidentialIndustrialCommercialTransportationInstitutionalEducationalRecreationCommunityEmergencyHistoric SiteOther


‘Points of Interest’ Layer Group in Map Data

Data for millions of ‘points of interest’ across many categories

Address and phone numbers for some service oriented categories

• Restaurants by cuisines like Indian, continental, oriental, fast food, coffee Shops, pubs & bars, bakeries, sweet shops etc.

• Hotels categorized as budget, premium, resorts, star ratings• Recreational areas like cinemas, theatres, auditoriums, clubs, golf courses, amusement parks,

sports stadiums, adventure sport areas, gyms, spas, yoga centers etc.• Travel & tourism including historical monuments, lakes, beaches, wildlife sanctuaries,

museums, etc.• Commercial and Shopping places including offices, industrial complexes, malls, markets,

financial institutions, retail chains, shops etc.• Community Services that include education institutions, embassies and consulates, government

offices, Banquet and marriage halls, police stations, fire stations, cremation and burial grounds etc.

• Religious places by religion like Hindu temples, churches, monasteries, mosques, gurudwaras, Jain temples etc.

• Medical Facilities like hospitals, clinics, nursing homes, pharmacies, blood banks, ambulances etc.

• Transportation services including airports, bus terminals, bus stops, metro stations, railway stations, petrol pumps, CNG service stations, sea ports, car rentals etc.

• Residential Apartment


Address DB & Postal Boundaries Group

1000s of cities with boundaries as defined by considering urban agglomerates, extended coverage of towns due to development over past years

Localities within cities

Sub-localities within localities within a city

House numbers and/or Names for large cities

Postal boundaries of India covering entire country

Organisations have come across various challenges in implementingdestination search for addresses in India. Good map data providers extend andensure full support in educating partners with respect to local addressingnuances, address hierarchy, algorithm to be used for implementing bestpossible searches and geo-code tools.


Premium Data Layer Group

3D Maps Regional Vernacular Maps & Phonemes

Traffic Data


Map Coverage – Map View at Zoom Levels

Seamless scale integration From 1:10k (National) to 1:1k (City Level)


State Boundaries with NH & SH



District , Sub District Boundaries & Village



Village Boundaries with names



City View



Localities and sub localities



Footprints & House Numbers with Detailed Road Network



Premium Data Sets3D LandmarksJunction Views

Traffic Data3D City View


How is Map & Data delivered/used by enterprises?

Access through APIs

LBS/GIS/GPS Solutions

Standard GIS Formats for Large

Government/Enterprise Customers

CustomisedData Models

for Navigation

Vector Map & Data

APIs

Web, Mobile, Cloud, PND & All Standard GIS Desktop and Web Platforms

Map & Data Services


Physical and Car-based GPS Video Survey

Road Name, Route Number, Form of Ways, Point of Interest, Imp POI entry,

Bridge Start, Bridge End (ref screen shot), etc.

Data Collected: Videos & Images in different angles

Geo Data: All Navigation attributesPoints of Interest

Per car per day coverage of 80km in the city & 150km on the highway

Car Video / Images System Feature Capture Tool (for quicker production of data)

Two Collection Sources


Landbase Mapping

Data conversion from high resolution satellite imageries

Geo-referencing of satellite data with ground control points (GCPs)and geo-rectification

Digitization, integration of attributes

Production of 1:1K maps

Experienced imagery processing experts

Standard quality gates for map & data quality


Data Collection & Mapping Services

Survey & Data Collection

• Electrical/Telecom Network survey and mapping• GIS based property tax survey and assessment• Oil & Gas pipeline survey and mapping• Rural & Urban Land records survey and mapping under NLRMP• Home Pass survey for digital cable operators• Drive feeds for retail universe using car survey technology

Customised Maps & Services

• Creation of customised themes for Government and enterprise customers• Integration of enhanced data sets with maps • Geo-coding services for large address databases

Data Migration

• Data Migration services for specific enterprise GIS systems


Case Studies


Native OEM fitment

2009 2010 2011 2012 2013

SUV

PremiumCars

MUV

Mid range Cars

Small Cars

Accessory Native OEM & Accessory

Case Studies in Automotive Industry

LBS/GIS Software Products


LBS/GIS Software Products & Solutions

Map & Data

GIS/LBS Map Portal & App

APIs & Mobile SDK

Navigation Tracking Route Optimization CAD

Software Products

Store/Outlet/Service

Locator App

Local Search App

Location Sharing App

AssetTracking

Emergency Response

Taxi Dispatch

Logistics Planning

Fleet Management

Emergency Management

Solutions

LBS/GIS Platform

Geo-Analytics

Mobile Navigation

Site Selection

Sales Analysis

Market Planning

People Tracking

Vehicle Tracking

Automotive Navigation

Multimodal Navigation


Map APIs

APIs or Web Service is a process of accessing data over the Internet usingWWW (World Wide Web) and HTTP (Hypertext Transfer Protocol) as astandardised messaging system.

Interactive Map API (JavaScript API)

• The Maps JavaScript API is a set of programming interfaces that enables developers to build web or mobile browser applications using feature rich, interactive MapmyIndia Maps.

Geocoding API (REST)

• A REST API that finds the most accurate latitude longitude combination for a provided address

Reverse Geocoding API (REST)

• A REST API that finds the nearest street-level address for a provided latitude longitude combination.

Routing API (REST)

• A REST API that calculates up to three routes between provided start and end locations provided as latitude longitude points.

Distance API (REST)

• A REST API that provides driving distance and time from a given center point to any number of points. Note that no route information is provided in this API

Map Image API (REST)

• A REST API that provides map images (PNG) of size 256x256 and 512x512 (for high DPI screens, like retina display) for a given latitude longitude point and zoom level


Custom APIs

Auto-complete

• Returns place predictions in response to an HTTP request

• Smart Word completion, search made easier

Static Map Image

• Embeds Map image without JavaScript or dynamic page loading

• Seamlessly display map as an image on your web page

Nearby

• Returns points of interest for a category around a location

• Select from a wide range of categories as per requirement

POI Along a route

• Returns points of interests from a fixed set of categories along a route

• Very useful and relevant feature in the Indian context

POI Details

• Returns attributes for a set of POIs like phone, photos, email, website etc

• Depending upon application, integrate information with apps

Specific/Customised for different needs of enterprise


Mobile SDK

The Mobile SDK allows access to a URL scheme that lets developers to invoke the maps within a mobile app

SDK provides APIs to integrate maps, search and routing features

The SDK is available on Android and iOS platforms

Mobile SDK offers following functionalities to the Mobile Apps

• Interactive Map with tools for zoom, pan• Geocoding• Reverse-geocoding• Routing and directions


Tracking

Ability to stream data from range of devices including vehicles/asset/personal trackers and mobile phones

Enables visualisation of live positions of vehicles/people

Enables various alerts for monitoring of speed, route deviations, unplanned stops etc.

User configuration of planned delivery/visit locations thru geo-fencing

Reports on different parameters


Route Planning & Optimisation

Vehicle type, capacity

Location and permissions

Customers location, priority

Delivery date, time window and time on site

RouteNetInputs/Constraints

Map & Data

Number of Vehicles

Optimisedsequence & route

Delivery Time


Route Planning

Driver manifests

Delivery details

Delivery summary

Route maps

Vehicle and driver utilisation

Delivery frequency and amount of delivered goods in specific geographic area


Computer Aided Dispatch (CAD)

Comprehensive Incident Management Platform for Emergency Response and Enterprise-Grade Dispatch

Consistent Incident Handling using Standard Operating Procedures (SOP)

Robust Workflow Engine to manage SOPs

Use of High Quality MapmyIndia GIS & Navigation Tools

Mobile Unit Dispatch and real-time tracking

Features


Navigation

Pro-guidance enables turn-by-turn voice and visual instructions

Three alternative routes for each destination

Live traffic automatically monitors and adjusts routes

Find location’s closest intersection or nearby points of interest

Single, unified field to search for destinations

Social navigation with journey progress updates on Facebook

Available for Android and iOS platforms


Case Studies

GPS Devices / Hardware


Tracking Hardware

Blind Spot Tracking, Input/ Output Ports, Per Second

Update, Internal GSM Antennae.

Economical, Tracking through mobile phone

Blind Spot Tracking, Input/ Output Ports, Per Second

Update, Internal GSM Antennae +

Onboard BatterySmall Design, Tracking through mobile phone

Highly Sensitive GPS, Internal

GSM/GPS Antennae, SOS Button, Silent

Call, ManDownFunction


Peripherals

Two Way Calling/ Listen In

Panic ButtonOver Speeding/ Security Hooter

ImmobilizerDriver Identification System

Employee/ Children Identification


Sensors

Fuel Flow Meter

Capacitive Dip Fuel Sensor

Temperature Sensor


Case Studies

Systems Integration


Successful approach towards leveraging LBS

3-phase approach:• Understand enterprise requirements

• The first phase is location mapping your enterprise data using and integrating standard map data, software & hardware products

• Second phase is to customise or optimise the product to your specific requirement –requires customised services (data, survey, application, hardware)

Understand enterprise requirements

Location map your enterprise data with appropriate standard

map data, software and hardware products and third

party components (if required)

Develop/deploy customisedsolution optimised for specific

industry/enterprise/usage requirement


Case Studies


Case StudiesSolutions are developed with the help of standard products

Distribution Optimisation

APIs

Map Data

FleetMapmyIn

dia VT Hardware

CRM

Integration with the CRM

Field Force Management

APIs & Mobile SDK

Map Data

Mobile Tracker

ERP/SAP

Integration with the ERP/SAP


Case Studies

Emergency Management

Map Data & APIs

CAD

VTS

Navigation

ACD

IVR

CTI

MDT Hardware

Integration with CTI, IVR, ACD & MDT Systems


How to get started with LBS in your enterprise?

1. Learn more about the possibilities of LBS and how it can benefit your enterprise –

today’s webinar is an introduction

2. Identify the specific requirements and specific needs of your enterprise/businessusers

3. Build a strong LBS foundation – modernising an enterprise from an IT perspectivestarts with centralising and standardising data, allowing collaboration, and extendingsupport and empowerment to all users – to leverage LBS, start with centralising andstandardising the ‘location’ / ‘map’ data of your business i.e. turn your data into GIS

4. Then incorporate and leverage the power of various LBS/GIS apps/software as wellas GPS hardware to ‘solve’ your requirements. You will be able to extracttremendous benefits and unlock tremendous value in your enterprise by leveraginglocation

5. Happy journey and stay in touch!


Thank you

For further details, please contact us:

Email : [email protected]

Call : 1800 266 1800

Visit : www.tatadocomo.com/business

mailto:[email protected]

Technology

How can Location Based Services benefit today’s enterprise?