How allAfrica.com Caters to Diverse Mobile Readers

Copyright © 2012 MobStac Inc. All rights reserved. http://mobstac.com

allAfrica.com aggregates, produces and distributes 2000 news and information items daily from over 130 African news organizations and their own reporters from 54 countries in Africa to an African and global public. allAfrica operates from Cape Town, Dakar, Lagos, Monrovia, Nairobi and Washington DC.

“Considering the sizing complexity of the task I am pretty impressed with the way the entire team at MobStac pulled it off

- Reed Kramer,CEO,

allAfrica Global Media

The Challenge

WWhen allAfrica realized that a sizeable section of their traffic – over a third of their visitors read their stories on mobile devices, they decided to create a full-fledged mobile website. Bringing a large volume of content which ran across 12120 sections approximately into a mobile phone was a huge task in itself. Categorizing them into easily navigable sections and creating an optimal reading experience across devices was yet another challenge.

Copyright © 2012 MobStac Inc. All rights reserved. http://mobstac.com

One third of allAfrica’s traffic is a large number of readers using a mobile phone to access the website. The mobile monetizing opportunity has grown commendably over the year and with integrations like DFP taking effect, the mobile revenue channel is set to grow exponentially.

The Result

20% of our readers use phones with Opera mini browser and since MobStac balances very well between smartphones and feature phones, it worked as the best solution for us

- Reed Kramer,CEO,

allAfrica Global Media“

The SolutionallAfrica launched their MobStac powered mobile website in English in early 2012 and the mobile version of their French website soon after. Here are a few features of MobStac that Reed Kramer, the CEO of allAfrica Global Media appreciates.

Updating large volumes of content in real-time

Keeping allAfrica’s mobile website in sync with their desktop site and updating content in real-time is very important

Reliable technology

allAfrica wanted to build its mobile revenue channel by integrating with Google’s DoubleClick for Publishers and MobStac enabled easy integration of DFP for enterprise publishers like allAfrica

Multi-language supportCreating allAfrica’s French mobile website was extremely easy with MobStac’s multi-language support

Diverse device support220% of allAfrica’s readers use Opera Mini browser to access their website on feature phones. Since MobStac works well with smartphones and feature phones with Opera Mini browser and tablet devices too, it worked as the best solution for allAfrica

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Responsive supportThe team of support engineers at MobStac helped allAfrica throughout – from channelizing the RSS feeds into various sections to integrating ad networks and guaranteeing 99.99% uptime till date

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Copyright © 2012 MobStac Inc. All rights reserved. http://mobstac.com

MobStac is a SaaS-based, HTML5-enabled mobile cloud publishing platform that integrates with your website easily and makes your content look best on 6000+ mobile and tablet devices as mobile websites and apps. MobStac is a robust platform that allows easy integration of mobile ad-networks to monetize mobile visitors and analytics to track and measure your mobile traffic.

The MobStac growth path...

We are backed by Accel Partners and have our offices in Bangalore and California.

Over 7000 customers as of May 2012 and these numbers are growing.,

Since inception in July 2010 we have served more than 200 million mobile page views across 103 countries and 400 million ads alongside.

Our marquee customers have seen an unprecedented growth in their mobile traffic and a proportional increase in monetization over months

MMobStac is their trusted by publishers worldwide as the one stop solution for creating a complete mobile presence - In-sync mobile & tablet websites and apps for iOS and Android platforms

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